Showing posts with label The Lonely Mile. Show all posts
Showing posts with label The Lonely Mile. Show all posts

Tuesday, February 5, 2013

The week I became a bestselling author

One year ago today I became a bestselling author.

That seems like a pretty cut-and-dried statement, but as with everything else in life, it seems there are degrees of bestsellerdom. The top of the heap, maybe, would be occupying a spot on the New York Times bestseller lists.

I've never done that. In all likelihood, never will.

At the bottom of the heap, maybe, would be occupying a spot on the list of bestselling titles of a tiny publisher nobody has ever heard of.

I've never done that, either, and have no intention of ever doing so.

So in the universe of "bestselling" authors, I'm somewhere in between the two extremes. But I still get goosebumps when I think about the fact that a year ago today, my thriller, THE LONELY MILE, blasted into Amazon's Top 100 overall paid bestseller list, eventually peaking at #21.

I wrote the 21st bestselling book at Amazon out of the millions of books available at the world's most prolific bookselling site.

I don't say this because I'm boasting. I'm not. It's actually just the opposite - I still have a hard time believing the events of last February actually happened, despite the fact I can remember them like they took place just last week. I'll never forget them.

The book had been released the previous summer by StoneHouse Ink, and despite our best efforts, sales had languished at around thirty a month, give or take. Other authors, I'm sure, can relate. There are a lot of books out there, all seeking readers. Most of those books will never find any.

In mid-January I asked Aaron Patterson at StoneHouse about the possibility of taking advantage of Amazon's new Kindle Select Program and making the book free for a couple of days. I thought we might give away a couple of hundred copies and take advantage of the resulting exposure, maybe selling a few extra copies when we started charging again for the book. What did we have to lose?

THE LONELY MILE went free on February 2 and within hours had zoomed to Number One on the free list, where it stayed for nearly three full days. By the time we ended the free promotion, we had given away 46,000 copies and gotten invaluable exposure.

On February 5, one year ago today, THE LONELY MILE returned to its regular price of $2.99 and began selling at an incredible rate. By the end of the day we had broken into the Top 100 paid list at Amazon. Over the course of the next three days we sold eight thousand copies, a rate that would probably disappoint Lee Child but which completely flabbergasted me.

On the afternoon of February 7, which was a Thursday and the third day of incredible sales, I made the comment to my wife that maybe this was really happening, that maybe we had crossed some invisible threshold and my name was finally going to become recognizable, a key aspect when it comes to selling books.

The entire last three days I had been holding my breath, waiting for the other shoe to drop and for sales to dry up. They never did. Then I made that comment to my wife, and right on cue, sales began slipping.

It took a few more days to drop out of the Top 100, and for the entire month of February we ended up with over 12,000 sales, my best sales month ever by far and one I'll never forget.

A year later, THE LONELY MILE still sells the most consistently well of all my titles, and that's cool. It's a book I'm extremely proud of and a damned good story, if I do say so myself.

I'll never forget the week that made me a bestselling author, and while I'm working hard to get back there, if it never happens I'll always remember the week (and maybe even the month) I outsold Lee Child, Michael Connelly, and so many other unbelievable authors.

Friday, September 28, 2012

Don't buy my book tomorrow!

If trying to introduce people to my books has taught me anything (it has), it's that you have to be willing to try new things, because you never know what's going to work.

When Amazon introduced the Kindle Select Program last fall, with the ability for authors to give their books away, I was skeptical. How would offering a book for free help me make money?

Well, after the program had gotten up and running, I saw it working out for the brave authors who tried it, so in February StoneHouse Ink and I gave it a whirl, making THE LONELY MILE free for three days, giving away 42,000 copies and launching a bestseller in the aftermath of the explosion. We sold eight thousand books in the three days following the promotion, and 12,000 total for the month of February, sending the book rocketing as high as #21 in Amazon's Paid store among all books, #2 in all Suspense Thrillers.

It was a ride I'll never forget, and one which I've yet to come close to duplicating, despite going back to the well and trying the free thing a few times in the months since.

The fact is, things are constantly changing in the wonderful world of publishing (as if you haven't heard that one before) - and especially selling - books.

All of which leads back to my initial point. Gotta try new things.

To that end, I decided to try something a little different with my new supernatural suspense novel, REVENANT. The way the Kindle Select Program works is the author or publisher gets five days of free promotion in exchange for making the work exclusive to Amazon for ninety days. I had three promotional days left for REVENANT approaching the end of the ninety day period, so I decided to use those three days during the last three days of the period, then re-up with Kindle Select, and use all five promo days at the beginning of the next ninety day period, giving me eight free days in a row.

Something different. Worth a try, right?

Well, there was a problem. Of course.

Turns out you can't schedule the free promo days with Amazon until after the new ninety day exclusivity period has begun, so there will be a break of one day between the three free promo days at the end of the old ninety day period and the five free promo days at the beginning of the new period.

That day is tomorrow. Saturday, September 29, 2012. The only day during the nine-day stretch from September 26 through October 4 when you will have to pay to download REVENANT.

I don't know if making my book free for eight days will do a damned thing for it or not, but I do know Medallion Press made FINAL VECTOR free for fifteen days at the end of August and we went on a pretty good sales run immediately following that promo. I figure it's worth a shot, but I will feel a little guilty if you buy the book tomorrow when you could have gotten it free the day before or the day after.

So please, spare me the feelings of guilt. Don't buy my book tomorrow. Get it free on Sunday. Or wait and buy it on October 5, if you prefer...

Friday, May 25, 2012

Caught in the middle: Amazon vs. IPG, Part II

Three months ago, I wrote a blog post detailing the contract battle between Amazon and IPG, book distributor for Medallion Press, publisher of my thriller, FINAL VECTOR. In that post I detailed the reasons why I found Medallion's support of IPG unacceptable. You can read the entire post here, if you're interested.

In the intervening three months, I asked for and received a reversion of rights letter from Medallion for FINAL VECTOR, leaving me free to pursue another publisher for the book or even, as was my intention, to publish the book myself.

I was just about at the point where I was ready to re-release FINAL VECTOR - I mean, literally, a week or so away - when I discovered IPG and Amazon have reached agreement on a new contract. This means Medallion's electronic titles (of which FINAL VECTOR was one) will once again be available for purchase at Amazon.

As I stated in my post back in February, the inability for readers to purchase my book at the world's largest ebook retailer was the reason why I wanted my rights to FINAL VECTOR back. Now that it will once again be available in that venue, I have withdrawn my request for a reversion of rights and plan to leave the book with Medallion Press.

Why would I do that? Why voluntarily stay with a publisher when I could release the book on my own and get a bigger cut of the royalties?

Here's why: Medallion Press showed faith in one of my novels when, to that point, no one else had. They believed in an unknown writer enough to offer me an advance and a path to publication at a time when self-publishing was still considered basically career suicide for a novelist.

I wanted all along to justify the faith they showed in me by earning out that advance through sales and then by making both of us - gasp! - money. I was well on my way to doing so when the rug was pulled out from under both myself and Medallion Press thanks to a contract dispute they had nothing to do with.

Am I crazy? Maybe. I have in my possession a letter enabling me to make more money from, and have more control over, a book that I wrote, and I am going to completely disregard that letter. If that makes me crazy, then so be it.

But some things are more valuable than the almighty dollar. Not many, I freely admit, but there are some. One of those is integrity. I like to think I have some. And I want to show Helen Rosburg and everyone at Medallion Press that they knew what they were doing when they signed me.

This is not to say I won't ever request my rights to FINAL VECTOR back from Medallion, but if I did it before earning out that advance I would always feel like I had walked away from a job before it was finished. My folks raised me better than that.

P.S. - Now that the book is available again, it is priced exactly where I was planning on pricing it - a very reasonable $3.99. If you've read and enjoyed my Amazon bestseller THE LONELY MILE, I think you might like to give this one a try as well...

Friday, May 11, 2012

Winning free stuff has never been easier

I've had a number of folks tell me I need to establish an author page on Facebook. I'm not exactly sure why I need one, but all the cool kids are doing it. Now, I've had a personal Facebook page for years, and having an author page too always seemed to be not only a duplication of efforts, but kind of self-indulgent, too.

Well I've finally knuckled under. The Allan Leverone author page is live, and now that I have it, I'm looking for readers and interested Facebookers to populate it.

So, to that end, I'm running a little promo. To qualify, all you need to do is "Like" my Facebook author page by 9:00 a.m. Friday, May 25. That's it. Just click "Like" on my author page. Do that, and you will be in the running to win one of the following:

- A signed trade paperback copy of my Amazon bestselling thriller, THE LONELY MILE. This book's sales exploded in February, reaching #21 overall at Amazon, #16 in all fiction titles, and #2 in Suspense Thrillers, behind only Lisa Gardner's CATCH ME. Scott Nicholson calls THE LONELY MILE "a taut crime drama," and it has earned a 4.2-star rating on seventy Amazon reviews.

- A signed, limited-edition mini-hardcover copy of my Delirium Books novella, HEARTLESS. This is an author promotional copy of the 19,000-word novella, of which only 150 retail-sales copies were printed, and sells for $30.00. The striking cover art was created by the amazing Daniele Serra.

- A signed, hardcover copy of NORTHERN HAUNTS. This 2009 anthology from Shroud Publishing sells at Amazon for $26.59 and includes 100 terrifying New England tales from a diverse collection of authors, including Nate Kenyon, Steve Vernon, Stephen Mark Rainey and many others. My story, "Heart and Sole," is included.

- A signed, trade paperback copy of Northern Haunts. This is the exact same book as above, except in paperback rather than hardcover. The paperback edition sells at Amazon for $18.99.

- A signed copy of the Summer 2010 issue of Needle: A Magazine of Noir. This is Issue #2 of the magazine that has quickly become a noir legend and features stories from Ray Banks, Chris F. Holm, Nigel Bird, Frank Bill and others. My story, "The Waiting," is included.

- A signed copy of the Fall 2011 issue of Needle: A Magazine of Noir. This is Issue #11 and includes stories from Keith Rawson, Stephen D. Rogers, a brand-new, previously unpublished story from the late Gil Brewer and others. My story, "The Ticket," is included.

Here's how this will work. Friday, May 25, I will draw the first winner and contact that person via Facebook message. That person will get the choice of any of the above six prizes.

Once the first winner has selected a prize, I will draw the second winner, who will get the choice out of the remaining five prizes.

We'll continue until all the prizes are given away. I'll post the selections of the winners on my author page as they are picked, and depending on how long it takes for people to pick, may take a couple of days to complete.

There you go...good luck!

Tuesday, April 24, 2012

Adapt or Die

I attended a webinar this morning hosted by StoneHouse Ink, publisher of my novels, THE LONELY MILE and PASKAGANKEE. Featured was Thom Kephart of Amazon, who gave an online presentation titled, "Maximizing your book and Kindle sales on Amazon."

The presentation was interesting and informative, and after the two hour session was over, I started thinking about how the subject matter dovetails perfectly with a fascinating blog post I read a couple of days ago by one of my favorite authors, Lawrence Block.

In his post, the entirety of which can be read here, Block talks about his foray into self-publishing, and how quickly the literary world is changing:

But bookstores were closing, and sales were down. Authors of mid-list books, many with lengthy backlists and no end of flattering reviews, found themselves cast adrift. Some of them were trying to do something about it.


I thought this was interesting. But I wasn’t having trouble getting published. I’d been doing what I do long enough, and had built enough of a following in the process, so that first-rate publishers were still willing to print and distribute my books, and to pay me decently for the privilege of so doing.

Still, I could see changes. My advances were down. And my books were getting harder to find. The new ones got shelf space, but the mass market backlist titles did not; for years my paperbacks filled two shelf sections at a Barnes & Noble, and then one day I stopped at a B&N and could only find one copy each of four titles. And it’s been like that ever since.

"My advances were down...my books were getting harder to find..."

These words weren't written by some newbie nobody struggling to find an audience. This is Lawrence freaking Block, a guy who has made a living by making stuff up and writing it down longer than many of us have been alive. A guy who has won awards, written bestsellers, created more unforgettable characters than any ten other authors.

Lawrence Block.

If Lawrence Block is having trouble maintaining a foothold in the traditional world of publishing/bookstores, what chance do the rest of us have? But here's the thing - Block may be advancing in age, but he's no dinosaur. Here's more from his post:

I moved very tentatively into self-publishing...The ebook of THE NIGHT AND THE MUSIC went live the last day of September [2011]...The book covered its costs within the first month or so, and continues to sell well. It seems to me that I’ve already netted more from it than the modest advance a publisher might have shelled out, and from this point on I can market the book at least as effectively as a publisher would, can keep the price point where I think it should be, and will receive a significantly higher portion of every sale than would ever appear on a publisher’s royalty statement.

I realize you're not stupid, but I'm going to emphasize this statement, more to illustrate my sense of wonder than anything else: "I've already netted more from it than the modest advance a publisher might have shelled out..."

THE NIGHT AND THE MUSIC is a book of Matthew Scudder short stories, and if you're a crime fiction fan, I need say no more. If you're not a crime fiction fan, I can only illustrate the enduring popularity of Matthew Scudder with the following numbers: He has been featured in eighteen separate books over the last four decades.

Again, if a guy like Lawrence Block could expect a "modest advance," and declining shelf space, for a book featuring a character like Matthew Scudder, what chance do the rest of us have in the world of traditional publishing?

Sure, some authors will hit it big, but for every Lee Child, there are a hundred or more Boyd Morrisons, who traditionally published THE ARK after phenomenal success self-publishing the same book, but who was cut loose by his U.S. publisher after more modest success with a couple of other books and is now back to self-publishing. If recent history is any indication, it will probably work out to his benefit.

All of which brings me back to my original point: This morning I attended a webinar designed to help me maximize sales at Amazon.

Amazon is a lightning rod, the eye of the storm when it comes to the disconnect between the proponents of "traditional publishing," and the proponents of "indie publishing."

These two groups view each other with a seemingly deep-seated mutual suspicion - when they're not openly hostile to each other - and I've never really understood why. I've always felt that more opportunities for writers can't possibly be a bad thing. And the more often well-known writers begin to realize they can make more money and have more of an impact by maintaining more control over their output, the more the barriers between the two worlds -I believe - will continue to break down.

On the other hand, as more bookstores close and more bestselling authors desert their traditional publishers, things may well become more nasty, not less, at least for the short term. As a book lover, I'm not happy to see bookstore after bookstore close.

But here's the thing: There's nothing I can do about that. I've tried to interest bookstores in my work, with absolutely no success. I'm not going to lose a lot of sleep over the increasing irrelevence of an institution which has demonstrated zero interest in me. I'm not happy to see bookstores close, but on the other hand, I'm excited to welcome new readers, as Amazon and other e-retailers help me do that.

Adapt or die. Lawrence Block knows that. Other big-name authors are realizing it, too.

Saturday, March 10, 2012

Available FREE for just two days - Paskagankee

After the almost unimaginable (by me, at least) success of THE LONELY MILE in the Kindle Select Program - somewhere in the neighborhood of 14,000 sales after giving away over 46,000 downloads, I was chomping at the bit to enroll my new supernatural suspense novel, PASKAGANKEE, in the program as well.

No offense to all you Nook owners out there, but Amazon knows how to sell books, and for me to achieve 14,000 sales of THE LONELY MILE outside of the Kindle Select Program would have taken...well, let's just say I'm pretty sure I won't live that long, and neither will my children or my children's children.

So I approached StoneHouse CEO Aaron Patterson with the genius idea he had probably already thought of weeks ago, and he enrolled PASKAGANKEE in the program, setting up today and tomorrow, March 10 and 11, as Free days for PASKAGANKEE in the Kindle Store.

I have no idea what to expect. I know it's unlikely we will match the results of February 4, 5 and 6, when THE LONELY MILE spent the better part of two full days as the #1 Free download in the Kindle Store, and then tore up the Paid charts when we began charging for it again, but you never know unless you try, right?

Anyway, I would love to see everyone who has supported me get the chance to download this book for free. I'm proud of it, it was a long time in the making, and I think it tells a pretty cool story.

But you gotta hurry. I can't say it won't eventually be free again, but why take the chance? Download it now at the Kindle Store, and if you don't own a Kindle, don't worry, Amazon has free Kindle Apps for every conceivable device, and probably a few that haven't been invented yet. Like I said, Amazon knows how to sell books.

Thanks again for your support and I hope you enjoy PASKAGANKEE...

Friday, February 24, 2012

Caught in the middle: Amazon vs IPG

A little over a year ago - February 10, 2011, to be exact - Medallion Press released my thriller, FINAL VECTOR, in ebook form. Sales were sluggish for most of that year, until finally beginning to hit their stride in early February of this year.

Following the phenomenal success of my next thriller, THE LONELY MILE, FINAL VECTOR began to develop a following, spending most of the first three weeks of this month hovering between #75 and #100 in Amazon's Political Thriller category. Sales, while not earth-shattering, were steady and increasing.

On February 19, I made the disturbing discovery that FINAL VECTOR was no longer available for sale at Amazon. Not wanting to overreact, and assuming there was some sort of computer glitch going on, I did nothing. The book remained unavailable the next day, and by the 21st, when it was STILL not available at Amazon, I informed a representative of my publisher, assuming the situation would be rectified.

It wasn't, and I have no idea when it will be, if ever.

Medallion Press uses IPG as their distributor, and when negotiations over the terms of a new contract between IPG and Amazon fell through, Amazon made the decision to pull all IPG ebook titles from their digital marketplace. According to IPG President Mark Suchomel, "Amazon.com is putting pressure on publishers and distributors to change their terms for electronic and print books to be more favorable toward Amazon...I have spoken directly with many of our clients and every one of them agrees that we need to hold firm with the terms we now offer."

I'm being advised by Medallion Press that they support IPG's decision and am being asked to support Medallion in the interest of fairness and balance. Here is my take: Not being privy to the details of the negotiation between IPG and Amazon, it would be presumptuous of me to support either side.

I am being asked to take on faith that Amazon's contract demands are unfair to IPG, and perhaps they are. But without seeing those demands I cannot know. Here is what I do know, though. Amazon is the largest ebook retailer in the world and they are growing, and any distribution agreement for one of my books that does not include Amazon is unacceptable to me. Period.

Amazon is perceived as the big, bad bully on the block, and if IPG, or anyone else, wishes to make a stand against them on principle, that is their right. More power to them. But their principled stand is affecting plenty of other people who may or may not wish to be affected.

I'm not here to shill for Amazon. I don't know whether they're trying to bully IPG or not. But the nature of negotiation is that the side with the power gets to dictate the terms of the agreement. The more the power rests with one side, the more that side can set the terms. It's the way of the world.

And here's the thing. Amazon is the eight hundred pound gorilla in the ebook world because they are not afraid to try new things, to innovate. My thriller, THE LONELY MILE, has become successful largely due to promotional processes Amazon has developed and used to promulgate their success.

Anyone who does not like the way Amazon does business is free to shop elsewhere, and, in fact, should do exactly that. But my goal as an author is to entertain readers, and being asked to do so without having the opportunity to entertain the millions of readers who routinely shop at Amazon does not work for me.

FINAL VECTOR is still available at other outlets, such as Barnes and Noble, Books-a-Million and others, and of course Kindle Fire users can download apps allowing them to purchase the book elsewhere and still read it on their Kindle. But all of that is beside the point, which is this: IPG's job is to distribute my book to where the readers are. If they are unable or unwilling to do that, they should step aside for a distributor who will.

Thursday, February 9, 2012

The Making of a Bestseller

You've undoubtedly heard the expression, "overnight success," right? It's one of those things people say when someone comes out of nowhere and does something noteworthy. Sometimes it's meant as a compliment and sometimes it's not, but I think it's safe to say almost no one ever means it literally.

Except me, right now. I literally became a bestselling author overnight.

I know how ridiculous that sounds, but it's true. Here's how it happened:

My thriller, THE LONELY MILE, was released back in July in ebook format by StoneHouse Ink. I promoted the hell out of that book every way I could think of - blog tour, Facebook and Goodreads advertising, Kindle Nation Daily sponsorship. You name it, I tried it.

And for the first month-and-a-half the book sold decently, although it was far from making a splash on Amazon's radar, or anyone else's, for that matter.

In September, sales lagged, and in October, they picked up a bit with the release of THE LONELY MILE's trade paperback edition. November and December came and went with the book not really selling much. A copy one day, a couple of copies the next.

Along about then I heard of Amazon's newest strategy: The Kindle Select Program. In it, an author could agree to make his or her book exclusive to Amazon for at least ninety days, and in exchange, the author would receive up to five days of free promotion. The only catch was that the author had to agree to make his book free for the length of the promo.

I thought it was stupid. Why the hell would I give my book away? What possible benefit could there be? The idea of making my book exclusive to Amazon for three months didn't bother me - my sales were lower at the other outlets even than they were at Amazon. But the thought that there might be some benefit to giving my work away made no sense at all.

Then I began reading reports from other authors, people with more guts than I, who were willing to give it a shot. The reports were all basically the same: Make your book free for anywhere from one to all five days, and when you start charging again your sales will spike for a while.

It still didn't make any sense to me, but by now it was mid-January and sales of THE LONELY MILE were still averaging around thirty per month. One a day, give or take.

Being the sharp-witted guy I am, it occurred to me that risking sales of one book a day for a few days would be pretty painless, given the potential for a sales spike which might follow. I talked to my publisher, Aaron Patterson at StoneHouse Ink, and he enthusiastically endorsed the idea.

He set up the Kindle Select free promo of THE LONELY MILE to run for two days last weekend, Saturday and Sunday. I figured the book would be downloaded by maybe five hundred brave souls, maybe even - gasp! - a thousand, and then we would resume charging for the book and instead of a sale a day, we might see five or ten a day.

Then all hell broke loose. THE LONELY MILE started Saturday at something like #11,000 free in the Kindle Store. Then it started climbing. By Saturday afternoon in had landed on the Top 100 Free list, and by the time I went to bed Saturday night it was #2 on the list.

Sunday morning I woke up and discovered it was #1 free in the Kindle Store and it stayed there all day. Aaron suggested we ride the wave and extend the promotion another day, into Monday. We did, and the book spent a good portion of the day at #1 before beginning to lose steam, finishing Monday at #5 Free.

We decided it was time to end the promo and begin charging for the book again. The final tally was 42,000 downloads of my thriller over the course of three days, and an untold amount of free (literally) promotion.

I was ecstatic, as you might imagine. The thought of gaining 42,000 potential fans was intoxicating. However, I was still uncertain what to expect once the book was no longer free.

Well, here's what happened. Tuesday morning, THE LONELY MILE started the day ranked at #13,612 paid in the Kindle Store. Those 42,000 downloads were nothing but a happy memory.

Then the book started climbing in the Paid rankings, this time thanks to interested readers forking over their hard-earned cash for my work. Within one hour, the book was ranked #5529, and by noon it stood at #453. We entered the Top 100 at 5:00 pm and continued climbing.

As I write this, THE LONELY MILE stands at #22 in the Kindle Store, #15 in Fiction and #2 in Suspense Thrillers, sandwiched between Lisa Gardner and John Grisham. It's a thriller writer's wet dream. We sold 6000 copies of the book in the first two days after the free promo ended. That's compared to one (1) sale in the two days prior to the promo.

To say I'm flabbergasted would be an understatement. I'm stunned, amazed and extremely, eternally grateful to everyone who has shown an interest in my work, both when it was offered for free and in the three days since.

I'm working hard to maintain my newfound success and build on it, and to prove myself worthy of the vote of confidence people have shown in this novel. I wish I could thank, individually, every single person who has taken a chance on a mostly unknown author, not to mention StoneHouse CEO Aaron Patterson, a guy who has made a living out of understanding the potential of ebooks, and is now helping me do the same.

So there you go. I think it's safe to say there was definitely a spike in sales thanks to giving stuff away, and I fully expect that spike to continue for the foreseeable future. I'll keep you updated as this Big Adventure continues.

*P.S.: THE LONELY MILE is an international bestseller, too, currently ranked #80 in the Kindle Store at Amazon UK, and #6 in Suspense Thrillers. Thanks very much, Merrie Olde England! I continue to shake my head in amazement.

Thursday, January 12, 2012

Winner of the Free Kindle Fire!

My "Win a Free Kindle Fire" contest ended Monday at 9 a.m., and I wanted to thank everyone who took the time to enter. My goal in running the contest was to introduce my work to some new readers and maybe gain a little exposure prior to my new supernatural suspense novel, PASKAGANKEE, being released by StoneGate Ink later this month.

In conjunction with the running of the contest, I lowered the price of THE LONELY MILE to 99 cents for six weeks, a savings of 67% off the regular ebook price of $2.99, so even if you weren't the winner of a Kindle Fire, I like to think you took a little something out of the contest, anyway.

So here we go. Just in case you weren't glued to Twitter or Facebook to find out the results of Tuesday's drawing, I thought it might be nice to post them here, too. Congratulations to Karen Maria of Rollinsford, NH, the winner of the Kindle Fire! Hopefully you get lots of use out of it...

If you're curious, the way I ran the drawing was to assign a number to every entry. I then went to http://www.random.org/ and fed the numbers into their random number generator. The number that was spit out belonged to Karen.

It was a lot of fun doing the contest, and while I don't have immediate plans to run another, I fully expect to do more promotional stuff in the future. If that sounds enticing to you, be sure to follow me on Twitter, @AllanLeverone, on Facebook, or sign up for my (very sporadic) newsletter under the "Contact" tab at my website, http://www.allanleverone.com/.

Thanks again to everyone who entered!

Monday, November 28, 2011

Win a FREE Kindle Fire!

I read today that Amazon expects to ship six million Kindle Fire tablets this quarter alone. Most of the people receiving one will pay two hundred bucks, as it seems Amazon has no intention of discounting their brand-new product so soon after its release.

But you can get one absolutely free! I will be giving away one Kindle Fire to one lucky winner, and you only need to follow three easy steps to qualify:

Thursday, November 10, 2011

Cheating your way to a best-seller - Achieving sales the Q.R. Markham way

It was the best of times, it was the worst of times for Q.R. Markham. His novel, ASSASSIN OF SECRETS, was receiving good reviews, presumably selling okay. Then comes the charge that whole paragraphs, maybe even sections covering several pages, of Q.R. Markham's novel were ripped off from other books.

It's a dark and stormy night for lots of red-faced reviewers, too, including Kirkus, which gave ASSASSIN OF SECRETS a starred review, and Publishers Weekly, which also awarded it a starred review and even mentioned an "obvious Ian Fleming influence," the ultimate in irony, apparently not realizing it was less "influence" and more "stealing."

Author Jeremy Duns did a little digging, and according to a story in the Wall Street Journal, came up with "at least 13 novels" whose copyrighted material was lifted word for word by Q.R. Markham for his novel. Duns, who was fleeced into providing an author blurb for the book, calls it "the worst case of plagiarism I've ever seen."

Frankly my dear, Q.R. Markham - which isn't the thief's real name - doesn't give a damn, apparently. He at least has the good sense to hide behind a pseudonym, not that a fake name will do him any good now.

The frustrating part of this farce for any author who has worked to create entertaining fiction and labored largely in the shadows of anonymity is that this shameless thieving dirbag, devoid of any shred of integrity person is now selling copies of his book hand over greedy fist at Amazon, despite the fact ASSASSIN OF SECRETS (Kind of an ironic title now, if you think about it) has been pulled by it's publisher, Little, Brown, and is no longer available.

As I write this, ASSASSIN OF SECRETS is ranked #234 in all books at Amazon, including #5 in Spy Stories & Tales of Intrigue, and #73 in Suspense Thrillers, all stratospheric ranks I have yet to approach as the author of two thrillers.

So, Mr. Q.R Markham (I did a little digging and discovered Q.R. stands for "Quite Red-faced), congratulations. You are now famous. Maybe not in the way you wanted to be, but hey, in today's society any sort of fame is worthwhile, right?

Personally, after seeing how your book has benefitted from your shameless, shameful thievery, I've decided the time has come for me to come clean about an incident from my past. In the ninth grade, I got caught cheating on an algebra test. That's right, the kid behind me ratted me out to the teacher when I wouldn't share the answers with him.

It was both the beginning and the end of my criminal career, as I decided a life of crime and deception was not worth the potential embarrassment of being caught, something Q.R. Markham might be discovering even as we speak.

But here's the thing. I did it. I cheated. I think it's time now that you went straight to Amazon and ordered my thriller, THE LONELY MILE to discover what all the fuss is about. Teach me a lesson just like you're teaching Q.R. Markham a lesson by ordering his book.

Please. It's the right thing to do.

Thursday, September 22, 2011

Of Book Reviews and Sock Puppets

For authors who do not sport household names, life's eternal quest is for ways to get your work in front of readers who enjoy the genre you write in but who may not have ever heard of you. I'm no exception, and for months I read and heard that spending time on Kindle Boards was potentially valuable in terms of building exposure.

Well, I've recently been more active on Kindle Boards, not just as a way to raise my profile, but also because there are some truly interesting discussions taking place twenty-four hours a day there, and it's a place where authors and readers can gather to discuss issues surrounding the thing we all have in common - books and the written word.

And it's been pretty enlightening. The subject of book reviews is always one that generates enthusiastic responses, both from authors and readers, but sometimes not in the way I would have expected. Case in point: Sock puppets.

Up until a few weeks ago, if I saw the words, "sock puppet," I would have pictured a Muppet or maybe a Fraggle. But in the world of Kindle Boards, a sock puppet is not a good thing. It refers to an author who convinces his friends and family to write flattering reviews - or even worse, who generates accounts under false names and writes reviews for his own work - on Amazon or Goodreads, with the intention of artificially inflating the book's appeal and hopefully gaining increased sales.

The practice is distasteful and dishonest and pretty much universally decried by both authors and readers alike, and for good reason.

The thing I find interesting, however, and which I've wondered about in the back of my mind as the reviews have come in for my newest thriller, THE LONELY MILE, is the fact that many posters on Kindle Boards feel they have a sharp eye and are quite skilled at picking out "sock puppet reviews." It's easy, they say. Find a book with universally good reviews and there's a decent chance many, if not all, are sock puppet reviews.

Here's why I've wondered about that: The reviews for THE LONELY MILE have been universally good. On Amazon, to this point, the book has received nine five-star reviews, with four four-star reviews mixed in, and no threes, twos or ones.

And I can't help wondering, is that fact costing me sales with people who have never heard of me? Has anyone checked out THE LONELY MILE's Amazon page because he was considering buying it and then shaken his head, clucking and smug, and passed on trying it out because the reviews are simply too good?

I hope not, and not just because I would like to sell as many copies of my books as I can. I believe in doing things the right way, and I hope you won't think I'm hopelessly naive when I tell you it would never have occurred to me to open multiple Amazon accounts for the purpose of reviewing my own book. My mind doesn't work that way.

In fact, I've expressly discouraged my family and close friends from reviewing my work precisely because I wanted to avoid any hint of dishonesty. I believe in my work and I'm confident that most people who try it, assuming they enjoy a good thriller, will feel they've gotten their money's worth when they reach the end.

Now, this is not to say THE LONELY MILE hasn't received reviews from people who have been introduced to my work either through FINAL VECTOR or POSTCARDS FROM THE APOCALYPSE, my short story collection, and enjoyed them so much they went on to read my other work and then review it.

Also, I'm nearing the end of my second blog tour hosted by Pump Up Your Book Virtual Book Tours, and many of the reviewers of THE LONELY MILE are the same book bloggers who reviewed FINAL VECTOR when I toured for that book. They enjoyed my first book so much they were anxious to review my second, and I'm not about to apologize for that; just the opposite, in fact. I'm proud that my work prompted people who read books all the time to want to read more of my work!

But sock puppetry? Not here. I wouldn't even wear socks except it gets darned cold here in New Hampshire.

Monday, August 15, 2011

The Digital Revolution Continues

I saw a couple of different things this week that really reinforced to me how much the digital revolution has taken over the publishing industry.

HarperCollins released their sales figures for the year, and my first thought was, "What the hell kind of calendar are they on?" I always thought the fiscal year went from October through October, but apparently that's not the case at Harper. Anyway, they claim ebook sales for the year of twelve percent, but for the third quarter of nineteen percent.

My suspicions have been that by Christmas ebook sales will account for close to twenty-five percent of book sales overall, and if the nineteen percent figure at HarperCollins for third quarter sales is accurate, I don't see anything to make me believe twenty-five percent won't happen. Unless the percentage goes higher.

On a related note, bestselling author Scott Nicholson blogged about the accelerating trend of bookstore closures, and how that fact doesn't necessarily mean shelf-space is declining. In fact, he says, it's just the opposite when you consider virtual shelf space. "The decline in new paper books is way more than offset by the avalanche of new digital titles."

"We aren't killing bookstore," he says. "We are birthing a new Golden Era of literature, by writing and reading and sharing ideas..." Whether you'd rather hold a paper-and-ink book in your hands or prefer the convenience of an ereader, it's a fascinating post and one well worth your time.

Another blog post from another of my favorite authors dealt with the digital publishing revolution as well. Noir author Heath Lowrance released his first book, THE BASTARD HAND, back in March as a trade paperback edition. The book is available now digitally as well, and in this post, Lowrance analyzes the pluses and minuses of both options:

"The feel of an actual book in your hand, one that requires you to turn pages and stuff, is comfortable to me and I suspect I’ll always prefer that...But: if you’re milling around Amazon, window-shopping at the Kindle store, you come across so many great books for SO cheap… a book for anywhere from .99 cents to 3.99 is, honestly, just a killer deal, especially considering that you get to read it within SECONDS of finding it."

Lowrance goes on to say his sales of THE BASTARD HAND have been much more brisk digitally than for the print edition. As an author, the whole point is to get your work in front of the readers' eyes, and he seems to recognize that the price advantage and ease of delivery for digital books makes a big difference.

My own experience is pretty one-sided. Both of my novels and my short story collection are available only digitally, and while I would love to see them all in print, I understand and accept that the vast majority of my sales would still come from the digital editions. It's much easier for readers to justify spending 99 cents or $2.99 or even $7.99 for a digital book from an author they don't know than spending much more than that for a hardcover edition or trade paperback.

Either way, I keep writing, knowing I can tell a story, taking full advantage of the breaks as they come my way...

Thursday, August 4, 2011

When a recommendation is not a recommendation

I'm the first to admit the nuances to technology escape me most of the time. When I was a kid there was no Internet, no computers. "Television" meant a huge black and white TV set with rabbit ear antennae sticking out of the top which received three stations. Four, if you counted PBS. Five, if you wanted to watch Channel Nine out of Manchester, NH, which came in as mostly snow.

The point is, while I'm as up on technology as a fifty-one year old man with little interest in tech stuff can be, a lot of the rules of the road associated with that tech stuff mystify me.

Case in point: Like most authors, I'm constantly looking for ways to promote my work. I thought I had stumbled upon one when I discovered the "Recommendations" section in Goodreads. If you're not familiar with it, that's where readers can go to post genres or other information they are looking for from potential books, and other Goodreads members can suggest books fitting their requirements.

Perfect! I figured I could network with readers looking for the things I write about, and respectfully suggest my book to those readers. Which I did. To probably a dozen or so readers, before being informed that what I was doing was highly inappropriate and could result in me being banned from Goodreads.

Yikes.

If you know me, you know self-promotion doesn't come easy to me under any circumstances. If I had my way, I wouldn't do any of it. The last thing I want to do is be known as someone who tries to skirt the rules. I looked at the Goodreads thing as an opportunity to connect with people looking for what I was offering. I didn't mass-email anyone, I personalized every contact I made, and I only contacted people interested in thrillers who were looking for a new book to read.

Obviously, I won't be doing that any more, although it still seems to make sense. Supply and demand, and all that.

I've always felt that if you didn't make a few mistakes every now and then you weren't trying hard enough, and it was an honest mistake, so it doesn't really bother me that much, but to everyone I contacted on Goodreads who was seeking a thriller recommendation, I apologize, although most of them didn't seem to mind.

So now I'm back to trying to think of ways to get my book in front of motivated readers' eyes. Anyone have any ideas? I'm open to suggestions...

Tuesday, July 26, 2011

THE LONELY MILE excerpt - Chapter Five

On to Chapter Five of my new thriller,THE LONELY MILE ($2.99 from StoneHouse Ink):

CHAPTER 5


Bill approached the entrance to the restrooms, dodging left and right, avoiding masses of people, all seemingly oblivious to everyone and everything around them. A fat, middle-aged woman with thinning brown hair waddled straight at him, staring through him as she careened toward the food counters like she hadn’t eaten in weeks. He stepped nimbly aside and let her pass, shaking his head, half in frustration and half in amusement when it became clear she had had absolutely no intention of altering her course. The woman shot past, trailing a wake behind her like a big rig blowing by an economy car out on the interstate.

As he sidestepped the overweight woman hell-bent on her next meal, Bill bumped into a thin, wiry man in a billowing t-shirt who was apparently headed toward the restrooms as well, rocking him onto his heels. The man glared at Bill, who smiled and offered an apology.

“No problem,” the stranger mumbled unconvincingly, and turned away as if anxious to end the brief encounter. Bill stared in surprise at the man’s back for a moment before shrugging and turning again toward the restrooms. He advanced three steps before being forced to step aside again, this time to dodge a young woman exiting the ladies’ room. She was a teenager, tall and blonde, with hair streaming behind her in a ponytail protruding from the back of a New York Yankees baseball cap. Her head was raised and her searching eyes bypassed Bill. It was clear she was looking for someone.

Two more steps brought Bill to the men’s room entrance, a feeling of ill-defined unease nagging at him. He had served two terms on the ground in Iraq half a lifetime ago and learned very quickly that the fastest way to an early, sandy grave was to ignore what your senses were telling you, even if you couldn’t quite decipher the message.

Something was wrong.

He stopped and turned. A man bumped into him from behind and muttered, “Jerk,” then kept walking into the men’s room. Bill ignored him. The wiry guy he had nearly deposited on his butt over by the rack of t-shirts a moment ago was no longer there. Bill watched as that man walked away quickly, now approaching the blonde girl from behind.

When the man reached the girl, he moved to her right and raised his left arm as if to drape it over her shoulder. Bill’s first thought was that the man must be the girl’s father, but that didn’t make any sense. He was too young, and there was no way she could have missed seeing him as she came out of the ladies’ room if they were acquainted; they had to have passed within a foot of each other. The man was obviously unknown to her.

Bill’s internal alarm bells were jangling now, his sense of vague unease morphing quickly into full-blown dread. What happened next caused all the other people milling about to melt away from his consciousness until only the blonde girl and the strange, wiry man existed. The man continued to raise his arm, hooking it over her shoulder as if preparing to settle her neck into the crook of his elbow. With his right hand, he pulled a handgun out from under the back of his shirt and pressed it discreetly against her ribs while bending down and whispering in her ear, clearly warning her not to scream. Then, the man lead her rapidly toward the double doors and the intense heat of the parking lot. And a certain escape.

Bill did a double take, not sure his brain was correctly processing the information his eyes were sending it. He glanced quickly around the plaza. Everyone was still milling about, oblivious to the drama unfolding in their midst. He shifted his attention back toward the man and the girl. The man was hustling the girl out. They had nearly reached the exterior doors.

In a precious, few seconds they would be out of the building and crossing the parking lot to some waiting vehicle where he would spirit the young girl away. Bill made a snap decision, one which he would later question, and, in some ways, come to regret.

Bill Ferguson sprinted forward, dodging passers-by, closing the distance on the still-unsuspecting man and the teenage girl, unsnapping his Browning from its holster as he moved. He held it like a football, cradled in his arms against his chest, hopefully out of sight, but readily accessible. He would approach the kidnapper from behind, use the butt of the pistol to club him in the head, and pull the girl to safety. It wasn’t a perfect plan, but it would work, because the man still didn’t see him, and—

—A kid holding a gigantic iced coffee in his hands arms backed directly into him. The kid was having an animated conversation with his buddies in a booth, backing away from them, his attention diverted. The drink flew out of his hands and crashed to the floor, and a tidal wave of iced coffee splashed around his feet. The kidnapper turned for a split-second to see what was causing the commotion, and just like that, the advantage of surprise was lost.

Bill changed the plan on the fly, dropping into a shooter’s crouch and taking dead aim at the center of the man’s back. The guy’s head was turned but his body continued to face the door. Bill still had a clear, unobstructed shot.

He held the Browning in two hands, making a conscious effort to keep his grip loose and relaxed, and screamed, “Freeze!” at the top of his lungs. The man stopped instantly and stood stock-still. His gun remained firmly planted into the girl’s side, but at least he hadn’t pulled the trigger. Yet.

One full second of utter, monastic silence fell over the inside of the rest stop. No one spoke. No one moved. The clatter of plates and silverware stopped. Cash registers fell silent.

Then, all hell broke loose.

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Chapter Six to follow tomorrow! If you like what you've read, please consider downloading a copy to your ereader for just $2.99 at one of the following purchase links.

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Monday, July 25, 2011

THE LONELY MILE excerpt - Chapter Four

We've reached the midpoint of my week-long introduction to my new thriller, THE LONELY MILE ($2.99 from StoneHouse Ink), the novel Dave Zeltserman says "will carry readers along..." Here is Chapter Four:


CHAPTER 4


Martin pushed open the door and entered the rest stop, grateful to be out of the heavy, hot, summery air. Already, his light t-shirt stuck to his back uncomfortably. He mopped his brow with the palm of his hand, scanning the interior of the crowded building for any cops who might be sitting on their fat butts drinking coffee and eating donuts like some stupid, living cliché. There were none. He relaxed a bit and began the process of searching for a likely prospect. The plaza was set up like a shopping mall food court, with counters running in a long semicircle around the back of the room, beginning immediately to the left of the glass double doors and terminating to Martin’s right at the entrances to the men’s and women’s restrooms.

Spaced at intervals behind the counters were the usual fast food suspects: the pizza place, the fried chicken place, the burger joint, the coffee shop, the ice cream and frozen yogurt franchise. Tables and booths filled the spacious open dining area, with carts and stands more or less randomly scattered throughout the room hawking t-shirts, knickknacks and cheap collectibles.

The place was filled. Martin loved the bustling activity, the way all the people were so absorbed in themselves, in their own little worlds, that they took note of little else. Even now, after more than a dozen kidnappings in plazas like this one all along the eastern portion of I-90, most people remained blissfully ignorant, unaware of their surroundings, certain of their own safety, apparently believing that random tragedy would always strike the other guy.

Martin walked slowly toward the pizza counter, not because he was interested in eating, but because that vantage point offered the clearest view of the open room, and thus it offered the best opportunity to scan for potentials. He was reasonably certain he had already made one “withdrawal” from this particular plaza, maybe even his very first, but there had been so many over the last three-and-a-half years that they all began to blend together, a satisfying mishmash of pretty young things forcibly abducted in broad daylight in front of dozens, sometimes hundreds, of potential witnesses.

He regretted losing clarity in the memories of his earliest conquests, but it was inevitable, really. In a way, those fuzzy remembrances served as testament to his methods, to the fact that he was so good at what he did. He had been at it so long and taken so many girls that the details of all but the most recent kidnappings had begun to merge together into a kind of delicious, nostalgic stew. Perhaps he couldn’t recall the specifics of all of them, but, in total, the memories served to warm his heart, to cause a little tingle in his belly whenever he thought about them. You couldn’t ask for much more than that in this world.

Besides, it’s not like I’ll forget any of them, with my trophy case stocked with precious souvenirs, ready to display more. He thought about the collection of locks of hair and the rings, watches, and other jewelry he had saved from his conquests, and he knew that, as risky as keeping the prizes was—if the authorities ever searched his house, they would certainly be his undoing—it was well worth it. Besides, he was much smarter than the people pursuing him, so as long as he continued to exercise caution in his hunting, he knew he had nothing to fear. What exactly was the point of exercising his admittedly peculiar interest if he could not enjoy the fruits of his hard-fought labors?

Martin scanned the plaza, his practiced eye immediately zeroing in on a few potential targets, attractive girls in their late teens or early twenties. He was fortunate that he was mostly permitted to indulge his taste for slim blondes and brunettes; his contact only demanded that they be young and attractive. This process of selecting a companion was where things could get a little dicey. He had to be careful to choose a target whose family or friends weren’t paying too much attention to her. It was getting more and more difficult. With each passing success, the media coverage of the I-90 Killer became more and more sensational, causing nervous parents to pay that much more attention to their daughters.

At least for a while.

Then, time would go by, Martin would lie low, and the coverage would die down as other stories moved into the news cycle, picking up again only after Martin plucked another victim out from under the not-so-watchful gaze of her parents or friends.

Martin strolled past the pizza counter, moving behind the lines of people. He passed the line for the pizza and burger joints, taking his place in the crowd of people waiting to buy a cup of coffee. His heart hammered wildly in his chest and he practically quivered with anticipation. This was the hardest part: the knowledge that he was so close to his next plaything but would have to wait to enjoy her, but he forced himself to slow down and proceed with caution.

This sense of caution was exactly why he would never be caught. Others of his kind rushed in with little or no regard for the potential consequences of their rash actions. Or they were careful in the beginning but became sloppy after a few successes, leaving themselves open to committing the kind of mistakes that resulted in capture, humiliation, and, eventually, life in prison or even the death penalty.

Not Martin Krall. Martin Krall was too smart for that kind of carelessness. He knew when to take bold, decisive action and when to hang back and observe, and this was the time to hang back and observe. Scan and plan before leaping into action.

The line at the coffee counter moved slowly. Its length surprised Martin because of the stifling heat outside. Of course, like most coffee franchises, this one offered the thirsty patron all sorts of fancy iced drinks and frothy ten-thousand-calorie concoctions composed mostly of water and sugar, and Martin figured the majority of the sheep were probably purchasing those. He waited patiently, eyes continually scanning the crowd behind his mirrored sunglasses, keeping tabs on the pair of girls he had determined were the most promising targets.

Finally, he reached the front of the line. A tall, skinny kid in his late teens with serious acne issues and long, greasy, blond hair looked down at him through bored, blue eyes. Pinned at a careless angle onto his shirt was a nametag that read “Jamie.” The shirt was wrinkled and partially untucked. “Help you?” he asked.

Martin was immediately turned off. He was no neat freak, not by any stretch of the imagination, but this kid reeked of grime and germs. It was disgusting. Martin’s first instinct was to turn away. He certainly didn’t want to drink anything “Jamie” had put his dirty paws all over. But then he stopped himself. Waiting all that time in line and then leaving without buying anything just as he got to the counter would be noteworthy. It would make him stick out. It would make people remember him.

That kind of reaction was unacceptable, especially considering what would soon take place here today. He reluctantly forced a smile onto his face, wondering whether it looked as insincere as it felt, and said, “Small coffee, please.”

The kid stared at him without moving, as if Martin had spoken in some foreign language. For a second, Martin wondered if maybe he didn’t speak English, but of course, that was absurd. He had been waiting behind a whole group of people, most of whom must have been speaking English, and no one else seemed to have had any trouble. What was this moron’s problem?

Finally, the kid asked, “Hot?”

Now it was Martin’s turn to stare uncomprehendingly. Of course it was hot; it was at least ninety degrees outside, for crying out loud!

Suddenly, he realized what the kid was asking. His earlier supposition that most of the people in line were buying those iced drinks was right on target, and this idiot wanted to be sure he understood Martin’s order correctly. “Yes, hot,” Martin said, trying and mostly succeeding in keeping the sneer he felt out of his voice. “I’d like hot coffee.” He said it slowly and deliberately.

The kid drew the brew out of a huge stainless steel urn set up on a counter behind him, then handed the cup to Martin and received payment without another word. Martin wanted nothing more than to stiff this loser out of a tip—his service was poor and his personal hygiene nonexistent—but of course that might draw the attention of some of the sheep, too, so he reluctantly dropped a quarter into the plastic tip jar, strategically placed next to the cash register, and moved away, grabbing a table near the front of the room where he would have a decent view of the entire place.

No sooner had he sat down, than he spotted, “the one.” There was no doubt about it. She was perhaps seventeen, tall and athletic, willowy, all coltish legs and youthful energy, with long, blonde hair tied back in a ponytail. She was perfect—just what Martin liked, and just what the others would like as well. The girl was entering the plaza, traveling with a man and a woman, presumably her parents. She was not one of the likely targets he had been monitoring, and he congratulated himself on his patience.

The family moved into the plaza and immediately split up, the girl turning right toward the restrooms and Mommy and Daddy staking out a spot at the end of the line for the burger joint all the way across the room. There were so many people milling about at the moment that Martin figured there was no way they could even see the restrooms from where they were standing. Perfect.

Martin left his coffee untouched on the table—just as well, he thought; he didn’t really want to drink it after that greaseball behind the counter had touched it —and meandered slowly toward the restrooms. The men’s and women’s rooms were adjacent to each other and featured open doorways with interior walls preventing anyone from seeing in.

He took his time, moving slowly. The plaza was busy and there was a pretty decent chance the girl would have to wait for a stall inside the restroom. Even if she didn’t, it would take at least a couple of minutes to do her business and wash her hands.

Stopping at a t-shirt stand a few feet from the rest rooms, Martin pretended to check out the cheap wares while he waited for the girl. Shirts with silly puns on them competed for attention with other shirts featuring scenic views of the Adirondack Mountains or one of the thousands of lakes dotting the region. The only thing they had in common was that they were all poorly made and overpriced.

Martin watched the restrooms surreptitiously, knowing he would get only one chance to do this right. Hopefully, the girl would exit the ladies’ room alone, but even if she didn’t, it would pose no more than a minor problem. The girl’s parents were still cooling their heels in line at the hamburger joint across the plaza, and anyone who happened to walk out of the ladies’ room at the same time as the target would undoubtedly be in a hurry to get her food and drink and head out, and so would be paying scant attention to the pretty blonde girl.

Martin Krall patted the Glock 9mm, jammed into the waistband of his jeans and covered with a long t-shirt, and waited. The girl would walk out of the ladies room any second now. He could feel it. He didn’t know how he could tell, but he could. He had done this many times before.

He stood at the display stand surrounded by the cheap t-shirts and all of the unsuspecting people and waited, unnoticed, a predator stalking its prey.

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Chapter Five to follow tomorrow! If you like what you've read, please consider downloading a copy to your ereader for just $2.99 at one of the following purchase links.

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Sunday, July 24, 2011

THE LONELY MILE excerpt - Chapter Three

Day Three of my week-long introduction to my brand-new thriller, THE LONELY MILE, $2.99 from StoneHouse Ink...here's Chapter Three:



CHAPTER 3


Bill Ferguson sat alone at his table, one arm resting along the back of the booth’s bench seat, legs stretched comfortably across the red vinyl. Steam swirled lazily from his mug as he sipped his coffee. He loved the coffee they served at this busy rest station off Interstate 90 in western Massachusetts. It wasn’t the fancy upscale stuff the yuppies seemed to enjoy overpaying for, but it definitely hit the spot.

As the owner of a pair of moderately successful independent hardware stores, one located in rural Massachusetts and one in rural upstate New York, Bill had occasion to travel I-90 often, ferrying inventory between stores and taking cash receipts to the bank. Whenever possible, he tried to take a few precious minutes out of his day to sit back and enjoy the coffee while watching the world pass by, here, at this rest stop.

The weather today was atypical for a late spring day: hot and humid; more like August than May. Sweaty travelers, most dressed in shorts and t-shirts, hurried inside to use the facilities and stock up on food and drinks before barreling back onto the highway to mix it up with the rest of the early-season vacationers. The chaotic activity had a certain anonymity to it—like the practiced avoidance of the big city, where people could be packed, shoulder to shoulder, on public transit or elevators and still manage to ignore the strangers around them. Most of the vacationers’ interactions here were limited to completing a transaction at one of the fast food franchises inside the plaza, wolfing down their food and drinks, and heading out.

In contrast, long-haul truckers slouched in to sit around long tables, sipping coffee and shooting the breeze with their buddies as they falsified their drivers’ logbooks in case of a surprise inspection by the DOT somewhere down the road. Bill could pick out the longtime truck drivers pretty easily; they carried themselves low to the ground like sports cars, as if the gravitational pull from decades of sitting in the driver’s seat had somehow gradually compressed them. The truckers spent their days in solitude, breathing exhaust fumes and covering mile after mile of paved highway with only the radio for company. Unlike the vacationers, who seemed to view the people around them as intrusions to be avoided at all costs, the truckers tended to be outgoing and talkative here, at least to others who earned their living behind the wheel.

Bill raised his coffee to his lips with his left hand, enjoying the slightly acidic taste as it burned its way down his gullet. With his right, he absently traced the bulge of the Browning Hi-Power semi-automatic pistol secured in his worn, leather, shoulder holster. A loose-fitting blue windbreaker with “Ferguson Hardware” stitched with off-white thread on the breast pocket concealed the handgun nicely. He carried the weapon whenever it was necessary to transport cash or valuable merchandise for his stores, and, in sixteen years, he had never had occasion to pull it out of the holster unless he was at the practice range.

Running his hand over the outline of the weapon, Bill caressed it like a security blanket, which he supposed, in a way, it was. Carrying large sums of money at all hours of the day or night on an interstate highway, often lonely and secluded over the forty-mile stretch between exits for his stores, was no kind of avenue to a long and healthy life, and, although Bill had never yet run into trouble, he knew you could never be too careful.

He drained his coffee with a satisfied sigh and stretched his muscles, feeling the usual popping and cracking of bones and tendons—signs of turning forty last year. He set his mug on the table and rose. The coffee was good, but nothing lasted forever. His failed marriage testified to the wisdom of that theory.

Oh, well. It was time to use the facilities, hit the road, and get back to work.

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Chapter Four to follow tomorrow! If you like what you've seen, THE LONELY MILE can be purchased for $2.99 at

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433