Showing posts with label StoneHouse Ink. Show all posts
Showing posts with label StoneHouse Ink. Show all posts

Tuesday, February 5, 2013

The week I became a bestselling author

One year ago today I became a bestselling author.

That seems like a pretty cut-and-dried statement, but as with everything else in life, it seems there are degrees of bestsellerdom. The top of the heap, maybe, would be occupying a spot on the New York Times bestseller lists.

I've never done that. In all likelihood, never will.

At the bottom of the heap, maybe, would be occupying a spot on the list of bestselling titles of a tiny publisher nobody has ever heard of.

I've never done that, either, and have no intention of ever doing so.

So in the universe of "bestselling" authors, I'm somewhere in between the two extremes. But I still get goosebumps when I think about the fact that a year ago today, my thriller, THE LONELY MILE, blasted into Amazon's Top 100 overall paid bestseller list, eventually peaking at #21.

I wrote the 21st bestselling book at Amazon out of the millions of books available at the world's most prolific bookselling site.

I don't say this because I'm boasting. I'm not. It's actually just the opposite - I still have a hard time believing the events of last February actually happened, despite the fact I can remember them like they took place just last week. I'll never forget them.

The book had been released the previous summer by StoneHouse Ink, and despite our best efforts, sales had languished at around thirty a month, give or take. Other authors, I'm sure, can relate. There are a lot of books out there, all seeking readers. Most of those books will never find any.

In mid-January I asked Aaron Patterson at StoneHouse about the possibility of taking advantage of Amazon's new Kindle Select Program and making the book free for a couple of days. I thought we might give away a couple of hundred copies and take advantage of the resulting exposure, maybe selling a few extra copies when we started charging again for the book. What did we have to lose?

THE LONELY MILE went free on February 2 and within hours had zoomed to Number One on the free list, where it stayed for nearly three full days. By the time we ended the free promotion, we had given away 46,000 copies and gotten invaluable exposure.

On February 5, one year ago today, THE LONELY MILE returned to its regular price of $2.99 and began selling at an incredible rate. By the end of the day we had broken into the Top 100 paid list at Amazon. Over the course of the next three days we sold eight thousand copies, a rate that would probably disappoint Lee Child but which completely flabbergasted me.

On the afternoon of February 7, which was a Thursday and the third day of incredible sales, I made the comment to my wife that maybe this was really happening, that maybe we had crossed some invisible threshold and my name was finally going to become recognizable, a key aspect when it comes to selling books.

The entire last three days I had been holding my breath, waiting for the other shoe to drop and for sales to dry up. They never did. Then I made that comment to my wife, and right on cue, sales began slipping.

It took a few more days to drop out of the Top 100, and for the entire month of February we ended up with over 12,000 sales, my best sales month ever by far and one I'll never forget.

A year later, THE LONELY MILE still sells the most consistently well of all my titles, and that's cool. It's a book I'm extremely proud of and a damned good story, if I do say so myself.

I'll never forget the week that made me a bestselling author, and while I'm working hard to get back there, if it never happens I'll always remember the week (and maybe even the month) I outsold Lee Child, Michael Connelly, and so many other unbelievable authors.

Friday, September 28, 2012

Don't buy my book tomorrow!

If trying to introduce people to my books has taught me anything (it has), it's that you have to be willing to try new things, because you never know what's going to work.

When Amazon introduced the Kindle Select Program last fall, with the ability for authors to give their books away, I was skeptical. How would offering a book for free help me make money?

Well, after the program had gotten up and running, I saw it working out for the brave authors who tried it, so in February StoneHouse Ink and I gave it a whirl, making THE LONELY MILE free for three days, giving away 42,000 copies and launching a bestseller in the aftermath of the explosion. We sold eight thousand books in the three days following the promotion, and 12,000 total for the month of February, sending the book rocketing as high as #21 in Amazon's Paid store among all books, #2 in all Suspense Thrillers.

It was a ride I'll never forget, and one which I've yet to come close to duplicating, despite going back to the well and trying the free thing a few times in the months since.

The fact is, things are constantly changing in the wonderful world of publishing (as if you haven't heard that one before) - and especially selling - books.

All of which leads back to my initial point. Gotta try new things.

To that end, I decided to try something a little different with my new supernatural suspense novel, REVENANT. The way the Kindle Select Program works is the author or publisher gets five days of free promotion in exchange for making the work exclusive to Amazon for ninety days. I had three promotional days left for REVENANT approaching the end of the ninety day period, so I decided to use those three days during the last three days of the period, then re-up with Kindle Select, and use all five promo days at the beginning of the next ninety day period, giving me eight free days in a row.

Something different. Worth a try, right?

Well, there was a problem. Of course.

Turns out you can't schedule the free promo days with Amazon until after the new ninety day exclusivity period has begun, so there will be a break of one day between the three free promo days at the end of the old ninety day period and the five free promo days at the beginning of the new period.

That day is tomorrow. Saturday, September 29, 2012. The only day during the nine-day stretch from September 26 through October 4 when you will have to pay to download REVENANT.

I don't know if making my book free for eight days will do a damned thing for it or not, but I do know Medallion Press made FINAL VECTOR free for fifteen days at the end of August and we went on a pretty good sales run immediately following that promo. I figure it's worth a shot, but I will feel a little guilty if you buy the book tomorrow when you could have gotten it free the day before or the day after.

So please, spare me the feelings of guilt. Don't buy my book tomorrow. Get it free on Sunday. Or wait and buy it on October 5, if you prefer...

Tuesday, April 24, 2012

Adapt or Die

I attended a webinar this morning hosted by StoneHouse Ink, publisher of my novels, THE LONELY MILE and PASKAGANKEE. Featured was Thom Kephart of Amazon, who gave an online presentation titled, "Maximizing your book and Kindle sales on Amazon."

The presentation was interesting and informative, and after the two hour session was over, I started thinking about how the subject matter dovetails perfectly with a fascinating blog post I read a couple of days ago by one of my favorite authors, Lawrence Block.

In his post, the entirety of which can be read here, Block talks about his foray into self-publishing, and how quickly the literary world is changing:

But bookstores were closing, and sales were down. Authors of mid-list books, many with lengthy backlists and no end of flattering reviews, found themselves cast adrift. Some of them were trying to do something about it.


I thought this was interesting. But I wasn’t having trouble getting published. I’d been doing what I do long enough, and had built enough of a following in the process, so that first-rate publishers were still willing to print and distribute my books, and to pay me decently for the privilege of so doing.

Still, I could see changes. My advances were down. And my books were getting harder to find. The new ones got shelf space, but the mass market backlist titles did not; for years my paperbacks filled two shelf sections at a Barnes & Noble, and then one day I stopped at a B&N and could only find one copy each of four titles. And it’s been like that ever since.

"My advances were down...my books were getting harder to find..."

These words weren't written by some newbie nobody struggling to find an audience. This is Lawrence freaking Block, a guy who has made a living by making stuff up and writing it down longer than many of us have been alive. A guy who has won awards, written bestsellers, created more unforgettable characters than any ten other authors.

Lawrence Block.

If Lawrence Block is having trouble maintaining a foothold in the traditional world of publishing/bookstores, what chance do the rest of us have? But here's the thing - Block may be advancing in age, but he's no dinosaur. Here's more from his post:

I moved very tentatively into self-publishing...The ebook of THE NIGHT AND THE MUSIC went live the last day of September [2011]...The book covered its costs within the first month or so, and continues to sell well. It seems to me that I’ve already netted more from it than the modest advance a publisher might have shelled out, and from this point on I can market the book at least as effectively as a publisher would, can keep the price point where I think it should be, and will receive a significantly higher portion of every sale than would ever appear on a publisher’s royalty statement.

I realize you're not stupid, but I'm going to emphasize this statement, more to illustrate my sense of wonder than anything else: "I've already netted more from it than the modest advance a publisher might have shelled out..."

THE NIGHT AND THE MUSIC is a book of Matthew Scudder short stories, and if you're a crime fiction fan, I need say no more. If you're not a crime fiction fan, I can only illustrate the enduring popularity of Matthew Scudder with the following numbers: He has been featured in eighteen separate books over the last four decades.

Again, if a guy like Lawrence Block could expect a "modest advance," and declining shelf space, for a book featuring a character like Matthew Scudder, what chance do the rest of us have in the world of traditional publishing?

Sure, some authors will hit it big, but for every Lee Child, there are a hundred or more Boyd Morrisons, who traditionally published THE ARK after phenomenal success self-publishing the same book, but who was cut loose by his U.S. publisher after more modest success with a couple of other books and is now back to self-publishing. If recent history is any indication, it will probably work out to his benefit.

All of which brings me back to my original point: This morning I attended a webinar designed to help me maximize sales at Amazon.

Amazon is a lightning rod, the eye of the storm when it comes to the disconnect between the proponents of "traditional publishing," and the proponents of "indie publishing."

These two groups view each other with a seemingly deep-seated mutual suspicion - when they're not openly hostile to each other - and I've never really understood why. I've always felt that more opportunities for writers can't possibly be a bad thing. And the more often well-known writers begin to realize they can make more money and have more of an impact by maintaining more control over their output, the more the barriers between the two worlds -I believe - will continue to break down.

On the other hand, as more bookstores close and more bestselling authors desert their traditional publishers, things may well become more nasty, not less, at least for the short term. As a book lover, I'm not happy to see bookstore after bookstore close.

But here's the thing: There's nothing I can do about that. I've tried to interest bookstores in my work, with absolutely no success. I'm not going to lose a lot of sleep over the increasing irrelevence of an institution which has demonstrated zero interest in me. I'm not happy to see bookstores close, but on the other hand, I'm excited to welcome new readers, as Amazon and other e-retailers help me do that.

Adapt or die. Lawrence Block knows that. Other big-name authors are realizing it, too.

Saturday, March 10, 2012

Available FREE for just two days - Paskagankee

After the almost unimaginable (by me, at least) success of THE LONELY MILE in the Kindle Select Program - somewhere in the neighborhood of 14,000 sales after giving away over 46,000 downloads, I was chomping at the bit to enroll my new supernatural suspense novel, PASKAGANKEE, in the program as well.

No offense to all you Nook owners out there, but Amazon knows how to sell books, and for me to achieve 14,000 sales of THE LONELY MILE outside of the Kindle Select Program would have taken...well, let's just say I'm pretty sure I won't live that long, and neither will my children or my children's children.

So I approached StoneHouse CEO Aaron Patterson with the genius idea he had probably already thought of weeks ago, and he enrolled PASKAGANKEE in the program, setting up today and tomorrow, March 10 and 11, as Free days for PASKAGANKEE in the Kindle Store.

I have no idea what to expect. I know it's unlikely we will match the results of February 4, 5 and 6, when THE LONELY MILE spent the better part of two full days as the #1 Free download in the Kindle Store, and then tore up the Paid charts when we began charging for it again, but you never know unless you try, right?

Anyway, I would love to see everyone who has supported me get the chance to download this book for free. I'm proud of it, it was a long time in the making, and I think it tells a pretty cool story.

But you gotta hurry. I can't say it won't eventually be free again, but why take the chance? Download it now at the Kindle Store, and if you don't own a Kindle, don't worry, Amazon has free Kindle Apps for every conceivable device, and probably a few that haven't been invented yet. Like I said, Amazon knows how to sell books.

Thanks again for your support and I hope you enjoy PASKAGANKEE...

Thursday, February 9, 2012

The Making of a Bestseller

You've undoubtedly heard the expression, "overnight success," right? It's one of those things people say when someone comes out of nowhere and does something noteworthy. Sometimes it's meant as a compliment and sometimes it's not, but I think it's safe to say almost no one ever means it literally.

Except me, right now. I literally became a bestselling author overnight.

I know how ridiculous that sounds, but it's true. Here's how it happened:

My thriller, THE LONELY MILE, was released back in July in ebook format by StoneHouse Ink. I promoted the hell out of that book every way I could think of - blog tour, Facebook and Goodreads advertising, Kindle Nation Daily sponsorship. You name it, I tried it.

And for the first month-and-a-half the book sold decently, although it was far from making a splash on Amazon's radar, or anyone else's, for that matter.

In September, sales lagged, and in October, they picked up a bit with the release of THE LONELY MILE's trade paperback edition. November and December came and went with the book not really selling much. A copy one day, a couple of copies the next.

Along about then I heard of Amazon's newest strategy: The Kindle Select Program. In it, an author could agree to make his or her book exclusive to Amazon for at least ninety days, and in exchange, the author would receive up to five days of free promotion. The only catch was that the author had to agree to make his book free for the length of the promo.

I thought it was stupid. Why the hell would I give my book away? What possible benefit could there be? The idea of making my book exclusive to Amazon for three months didn't bother me - my sales were lower at the other outlets even than they were at Amazon. But the thought that there might be some benefit to giving my work away made no sense at all.

Then I began reading reports from other authors, people with more guts than I, who were willing to give it a shot. The reports were all basically the same: Make your book free for anywhere from one to all five days, and when you start charging again your sales will spike for a while.

It still didn't make any sense to me, but by now it was mid-January and sales of THE LONELY MILE were still averaging around thirty per month. One a day, give or take.

Being the sharp-witted guy I am, it occurred to me that risking sales of one book a day for a few days would be pretty painless, given the potential for a sales spike which might follow. I talked to my publisher, Aaron Patterson at StoneHouse Ink, and he enthusiastically endorsed the idea.

He set up the Kindle Select free promo of THE LONELY MILE to run for two days last weekend, Saturday and Sunday. I figured the book would be downloaded by maybe five hundred brave souls, maybe even - gasp! - a thousand, and then we would resume charging for the book and instead of a sale a day, we might see five or ten a day.

Then all hell broke loose. THE LONELY MILE started Saturday at something like #11,000 free in the Kindle Store. Then it started climbing. By Saturday afternoon in had landed on the Top 100 Free list, and by the time I went to bed Saturday night it was #2 on the list.

Sunday morning I woke up and discovered it was #1 free in the Kindle Store and it stayed there all day. Aaron suggested we ride the wave and extend the promotion another day, into Monday. We did, and the book spent a good portion of the day at #1 before beginning to lose steam, finishing Monday at #5 Free.

We decided it was time to end the promo and begin charging for the book again. The final tally was 42,000 downloads of my thriller over the course of three days, and an untold amount of free (literally) promotion.

I was ecstatic, as you might imagine. The thought of gaining 42,000 potential fans was intoxicating. However, I was still uncertain what to expect once the book was no longer free.

Well, here's what happened. Tuesday morning, THE LONELY MILE started the day ranked at #13,612 paid in the Kindle Store. Those 42,000 downloads were nothing but a happy memory.

Then the book started climbing in the Paid rankings, this time thanks to interested readers forking over their hard-earned cash for my work. Within one hour, the book was ranked #5529, and by noon it stood at #453. We entered the Top 100 at 5:00 pm and continued climbing.

As I write this, THE LONELY MILE stands at #22 in the Kindle Store, #15 in Fiction and #2 in Suspense Thrillers, sandwiched between Lisa Gardner and John Grisham. It's a thriller writer's wet dream. We sold 6000 copies of the book in the first two days after the free promo ended. That's compared to one (1) sale in the two days prior to the promo.

To say I'm flabbergasted would be an understatement. I'm stunned, amazed and extremely, eternally grateful to everyone who has shown an interest in my work, both when it was offered for free and in the three days since.

I'm working hard to maintain my newfound success and build on it, and to prove myself worthy of the vote of confidence people have shown in this novel. I wish I could thank, individually, every single person who has taken a chance on a mostly unknown author, not to mention StoneHouse CEO Aaron Patterson, a guy who has made a living out of understanding the potential of ebooks, and is now helping me do the same.

So there you go. I think it's safe to say there was definitely a spike in sales thanks to giving stuff away, and I fully expect that spike to continue for the foreseeable future. I'll keep you updated as this Big Adventure continues.

*P.S.: THE LONELY MILE is an international bestseller, too, currently ranked #80 in the Kindle Store at Amazon UK, and #6 in Suspense Thrillers. Thanks very much, Merrie Olde England! I continue to shake my head in amazement.

Tuesday, September 13, 2011

Writer's block? We don't need no stinking writer's block!

There are a few things I get asked a lot when people find out I write books. Probably the most common question is, "Are you making any money?"

The answer, of course, is "Yes." The minute I sell one book I'm making money. A better question would be, "How much money are you making?", but most people are too classy to bring themselves to ask it.

And that's good, because I wouldn't answer anyway. At least, not until I'm making a shitload of money.

Probably the second-most common question I hear is, "Where do you get your ideas?"

That one's a little tougher, because in most cases, it's not the sort of question I can answer with one word, or even one sentence. Most of my plot ideas come from a mish-mash of sources, some of which I don't even understand.

Sometimes it's a song lyric that strikes me and gets my imagination racing. Sometimes it's a real-life situation, although when that happens, my story usually strays far from the actual situation that inspired it. Sometimes it's a dream, and I know that sounds silly, but I've gotten more than one idea for a kick-ass story that just popped into my head in the middle of the night.

Most often, though, the honest answer is, "I have no idea." A hint of a thread of an plot takes hold inside my head and begins to grow, like a plant. Or a cancer. In most cases, the idea has to simmer for awhile before I do anything with it. I mulled over the initial idea for my Derringer Award-nominated story, "Independence Day," for months - over an entire winter, as I recall - before I ever wrote a word on it.

But the question I really wanted to talk about today is the one that I would estimate I get third-most often: "Do you ever get writer's block?"

Easy answer: No, because I don't believe writer's block exists. Bestselling author Vincent Zandri wrote an outstanding blog post that included this subject a couple of weeks ago, one which I agree with wholeheartedly.

The gist of that blog post is this: If you're serious about selling your work, writing is a job. It's a fun job, to be sure, and it's a job where you can make your own hours and work in your underwear and take as many breaks as you want, but at the end of the day it's still a job.

And if you approach it as a job, you begin to realize that what many people view as "writer's block" is really nothing more than either laziness or a reluctance to put in the time at work. I suppose you could consider those two things to be one and the same.

Writing fiction is the act of stringing words together in entertaining ways while telling a story, so an unwillingness to put time in at the keyboard is the kiss of death if you consider yourself a writer. There are days when the words flow with an almost ridiculous ease, and there are other days when writing anything that makes even a minimal amount of sense is like pulling teeth, but at the end of the day, under either condition you need to sit at the keyboard and do your job.

As Vincent Zandri says, "If you're a writer your job is to show up at work every day and write...If your dad was a lawyer, did he ever get lawyer's block? If your mom was a nurse, did you ever hear her complain, 'I've had absolutely nothing to nurse about for the last six months'?"

That answer is perfect. Of course, it's also kind of long-winded to give to someone who really doesn't care that much, anyway. So most of the time when I'm asked the question about writer's block, I sort of mumble my way through an answer, saying something about working hard and continuing to write my way through it when it happens.

Okay, maybe I'm being just slightly less than honest, but, hey, I can only stay on break for so long; I've gotta get back to work!

Monday, August 22, 2011

Google Plus must be lame because here I am

If you know me at all, you know I'm not a "tech guy;" I've never exactly blazed any kind of a trail in the digital revolution. And I know that may seem kind of strange considering my first two novels have been published exclusively electronically.

The fact of the matter is I don't enjoy electronic gadgets, mostly because I don't care about taking the time to learn how to use them. This explains why the years when VCR's were changing over to DVD players was such a stressful time for me.

Sure, I have a cell phone - I have three kids, how could I not? - but while the rest of family owns Droid smart phones, and I'm constantly suffering serious pressure to join the club, I'm happy with my LG something-or-other that doesn't get the Internet. Although I can check my email on it, so maybe it does, I'm not quite sure.

See what I mean? I don't care much about that stuff.

But here's the thing: When I decided to start writing books, I knew I needed a way to market my work, as well as to network with readers and other writers.

The solution? I opened a Myspace account (or, to be more accurate, my wife opened it for me)! But just about the time I cowboyed up, everyone else was jumping the Myspace ship for that shiny new Facebook thing. I didn't want to leave Myspace, because, after all, I had taken all that time to learn how to use it and Facebook seemed so . . . foreign.

Eventually, though, I could no longer ignore the mass migration. I would make a post on Myspace and could practically hear it rattling around in cyberspace.

So, when I could no longer convince myself Myspace was where it was at, I opened up a Facebook account (or, to be more accurate, my wife started it for me)! But, you guessed it, just about the time I figured this Facebook thing out, everyone else had discovered that shiny new Twitter thing.

Well I haven't quite worked up the courage to start a Twitter account yet, although I'll probably do that fairly soon (are you listening, honey?). I still find it very hard to believe anyone besides my immediate family would want to hear my 140-character thoughts on anything, and I know even they're ignoring me most of the time.

And now there's another problem: there's a newer shiny thing taking off, called Google Plus, or maybe just Google +, I'm not too sure. This is supposed to be like Facebook, only better, and of course Facebook was supposed to be like Myspace, only better.

What's a Luddite to do? I'm just about ready to dip a toe into the Twitter ocean and here comes something else! Pretty soon the world will be all social media, all the time. Or maybe we're already there. As you may have noticed, I tend to lag a bit.

Anyway, I'd like to apologize to the folks at Google who, I'm sure, have worked very hard on their Google Plus (or Google +) project. I just joined, thanks to the possibly misguided invitation of Chris White at StoneHouse/StoneGate Ink.

This, of course, means you are no longer cool, Google Plus, because by the time I find you, all the cool kids are on to something else. Sorry about that.

Tuesday, July 26, 2011

THE LONELY MILE excerpt - Chapter Five

On to Chapter Five of my new thriller,THE LONELY MILE ($2.99 from StoneHouse Ink):

CHAPTER 5


Bill approached the entrance to the restrooms, dodging left and right, avoiding masses of people, all seemingly oblivious to everyone and everything around them. A fat, middle-aged woman with thinning brown hair waddled straight at him, staring through him as she careened toward the food counters like she hadn’t eaten in weeks. He stepped nimbly aside and let her pass, shaking his head, half in frustration and half in amusement when it became clear she had had absolutely no intention of altering her course. The woman shot past, trailing a wake behind her like a big rig blowing by an economy car out on the interstate.

As he sidestepped the overweight woman hell-bent on her next meal, Bill bumped into a thin, wiry man in a billowing t-shirt who was apparently headed toward the restrooms as well, rocking him onto his heels. The man glared at Bill, who smiled and offered an apology.

“No problem,” the stranger mumbled unconvincingly, and turned away as if anxious to end the brief encounter. Bill stared in surprise at the man’s back for a moment before shrugging and turning again toward the restrooms. He advanced three steps before being forced to step aside again, this time to dodge a young woman exiting the ladies’ room. She was a teenager, tall and blonde, with hair streaming behind her in a ponytail protruding from the back of a New York Yankees baseball cap. Her head was raised and her searching eyes bypassed Bill. It was clear she was looking for someone.

Two more steps brought Bill to the men’s room entrance, a feeling of ill-defined unease nagging at him. He had served two terms on the ground in Iraq half a lifetime ago and learned very quickly that the fastest way to an early, sandy grave was to ignore what your senses were telling you, even if you couldn’t quite decipher the message.

Something was wrong.

He stopped and turned. A man bumped into him from behind and muttered, “Jerk,” then kept walking into the men’s room. Bill ignored him. The wiry guy he had nearly deposited on his butt over by the rack of t-shirts a moment ago was no longer there. Bill watched as that man walked away quickly, now approaching the blonde girl from behind.

When the man reached the girl, he moved to her right and raised his left arm as if to drape it over her shoulder. Bill’s first thought was that the man must be the girl’s father, but that didn’t make any sense. He was too young, and there was no way she could have missed seeing him as she came out of the ladies’ room if they were acquainted; they had to have passed within a foot of each other. The man was obviously unknown to her.

Bill’s internal alarm bells were jangling now, his sense of vague unease morphing quickly into full-blown dread. What happened next caused all the other people milling about to melt away from his consciousness until only the blonde girl and the strange, wiry man existed. The man continued to raise his arm, hooking it over her shoulder as if preparing to settle her neck into the crook of his elbow. With his right hand, he pulled a handgun out from under the back of his shirt and pressed it discreetly against her ribs while bending down and whispering in her ear, clearly warning her not to scream. Then, the man lead her rapidly toward the double doors and the intense heat of the parking lot. And a certain escape.

Bill did a double take, not sure his brain was correctly processing the information his eyes were sending it. He glanced quickly around the plaza. Everyone was still milling about, oblivious to the drama unfolding in their midst. He shifted his attention back toward the man and the girl. The man was hustling the girl out. They had nearly reached the exterior doors.

In a precious, few seconds they would be out of the building and crossing the parking lot to some waiting vehicle where he would spirit the young girl away. Bill made a snap decision, one which he would later question, and, in some ways, come to regret.

Bill Ferguson sprinted forward, dodging passers-by, closing the distance on the still-unsuspecting man and the teenage girl, unsnapping his Browning from its holster as he moved. He held it like a football, cradled in his arms against his chest, hopefully out of sight, but readily accessible. He would approach the kidnapper from behind, use the butt of the pistol to club him in the head, and pull the girl to safety. It wasn’t a perfect plan, but it would work, because the man still didn’t see him, and—

—A kid holding a gigantic iced coffee in his hands arms backed directly into him. The kid was having an animated conversation with his buddies in a booth, backing away from them, his attention diverted. The drink flew out of his hands and crashed to the floor, and a tidal wave of iced coffee splashed around his feet. The kidnapper turned for a split-second to see what was causing the commotion, and just like that, the advantage of surprise was lost.

Bill changed the plan on the fly, dropping into a shooter’s crouch and taking dead aim at the center of the man’s back. The guy’s head was turned but his body continued to face the door. Bill still had a clear, unobstructed shot.

He held the Browning in two hands, making a conscious effort to keep his grip loose and relaxed, and screamed, “Freeze!” at the top of his lungs. The man stopped instantly and stood stock-still. His gun remained firmly planted into the girl’s side, but at least he hadn’t pulled the trigger. Yet.

One full second of utter, monastic silence fell over the inside of the rest stop. No one spoke. No one moved. The clatter of plates and silverware stopped. Cash registers fell silent.

Then, all hell broke loose.

----------

Chapter Six to follow tomorrow! If you like what you've read, please consider downloading a copy to your ereader for just $2.99 at one of the following purchase links.

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Monday, July 25, 2011

THE LONELY MILE excerpt - Chapter Four

We've reached the midpoint of my week-long introduction to my new thriller, THE LONELY MILE ($2.99 from StoneHouse Ink), the novel Dave Zeltserman says "will carry readers along..." Here is Chapter Four:


CHAPTER 4


Martin pushed open the door and entered the rest stop, grateful to be out of the heavy, hot, summery air. Already, his light t-shirt stuck to his back uncomfortably. He mopped his brow with the palm of his hand, scanning the interior of the crowded building for any cops who might be sitting on their fat butts drinking coffee and eating donuts like some stupid, living cliché. There were none. He relaxed a bit and began the process of searching for a likely prospect. The plaza was set up like a shopping mall food court, with counters running in a long semicircle around the back of the room, beginning immediately to the left of the glass double doors and terminating to Martin’s right at the entrances to the men’s and women’s restrooms.

Spaced at intervals behind the counters were the usual fast food suspects: the pizza place, the fried chicken place, the burger joint, the coffee shop, the ice cream and frozen yogurt franchise. Tables and booths filled the spacious open dining area, with carts and stands more or less randomly scattered throughout the room hawking t-shirts, knickknacks and cheap collectibles.

The place was filled. Martin loved the bustling activity, the way all the people were so absorbed in themselves, in their own little worlds, that they took note of little else. Even now, after more than a dozen kidnappings in plazas like this one all along the eastern portion of I-90, most people remained blissfully ignorant, unaware of their surroundings, certain of their own safety, apparently believing that random tragedy would always strike the other guy.

Martin walked slowly toward the pizza counter, not because he was interested in eating, but because that vantage point offered the clearest view of the open room, and thus it offered the best opportunity to scan for potentials. He was reasonably certain he had already made one “withdrawal” from this particular plaza, maybe even his very first, but there had been so many over the last three-and-a-half years that they all began to blend together, a satisfying mishmash of pretty young things forcibly abducted in broad daylight in front of dozens, sometimes hundreds, of potential witnesses.

He regretted losing clarity in the memories of his earliest conquests, but it was inevitable, really. In a way, those fuzzy remembrances served as testament to his methods, to the fact that he was so good at what he did. He had been at it so long and taken so many girls that the details of all but the most recent kidnappings had begun to merge together into a kind of delicious, nostalgic stew. Perhaps he couldn’t recall the specifics of all of them, but, in total, the memories served to warm his heart, to cause a little tingle in his belly whenever he thought about them. You couldn’t ask for much more than that in this world.

Besides, it’s not like I’ll forget any of them, with my trophy case stocked with precious souvenirs, ready to display more. He thought about the collection of locks of hair and the rings, watches, and other jewelry he had saved from his conquests, and he knew that, as risky as keeping the prizes was—if the authorities ever searched his house, they would certainly be his undoing—it was well worth it. Besides, he was much smarter than the people pursuing him, so as long as he continued to exercise caution in his hunting, he knew he had nothing to fear. What exactly was the point of exercising his admittedly peculiar interest if he could not enjoy the fruits of his hard-fought labors?

Martin scanned the plaza, his practiced eye immediately zeroing in on a few potential targets, attractive girls in their late teens or early twenties. He was fortunate that he was mostly permitted to indulge his taste for slim blondes and brunettes; his contact only demanded that they be young and attractive. This process of selecting a companion was where things could get a little dicey. He had to be careful to choose a target whose family or friends weren’t paying too much attention to her. It was getting more and more difficult. With each passing success, the media coverage of the I-90 Killer became more and more sensational, causing nervous parents to pay that much more attention to their daughters.

At least for a while.

Then, time would go by, Martin would lie low, and the coverage would die down as other stories moved into the news cycle, picking up again only after Martin plucked another victim out from under the not-so-watchful gaze of her parents or friends.

Martin strolled past the pizza counter, moving behind the lines of people. He passed the line for the pizza and burger joints, taking his place in the crowd of people waiting to buy a cup of coffee. His heart hammered wildly in his chest and he practically quivered with anticipation. This was the hardest part: the knowledge that he was so close to his next plaything but would have to wait to enjoy her, but he forced himself to slow down and proceed with caution.

This sense of caution was exactly why he would never be caught. Others of his kind rushed in with little or no regard for the potential consequences of their rash actions. Or they were careful in the beginning but became sloppy after a few successes, leaving themselves open to committing the kind of mistakes that resulted in capture, humiliation, and, eventually, life in prison or even the death penalty.

Not Martin Krall. Martin Krall was too smart for that kind of carelessness. He knew when to take bold, decisive action and when to hang back and observe, and this was the time to hang back and observe. Scan and plan before leaping into action.

The line at the coffee counter moved slowly. Its length surprised Martin because of the stifling heat outside. Of course, like most coffee franchises, this one offered the thirsty patron all sorts of fancy iced drinks and frothy ten-thousand-calorie concoctions composed mostly of water and sugar, and Martin figured the majority of the sheep were probably purchasing those. He waited patiently, eyes continually scanning the crowd behind his mirrored sunglasses, keeping tabs on the pair of girls he had determined were the most promising targets.

Finally, he reached the front of the line. A tall, skinny kid in his late teens with serious acne issues and long, greasy, blond hair looked down at him through bored, blue eyes. Pinned at a careless angle onto his shirt was a nametag that read “Jamie.” The shirt was wrinkled and partially untucked. “Help you?” he asked.

Martin was immediately turned off. He was no neat freak, not by any stretch of the imagination, but this kid reeked of grime and germs. It was disgusting. Martin’s first instinct was to turn away. He certainly didn’t want to drink anything “Jamie” had put his dirty paws all over. But then he stopped himself. Waiting all that time in line and then leaving without buying anything just as he got to the counter would be noteworthy. It would make him stick out. It would make people remember him.

That kind of reaction was unacceptable, especially considering what would soon take place here today. He reluctantly forced a smile onto his face, wondering whether it looked as insincere as it felt, and said, “Small coffee, please.”

The kid stared at him without moving, as if Martin had spoken in some foreign language. For a second, Martin wondered if maybe he didn’t speak English, but of course, that was absurd. He had been waiting behind a whole group of people, most of whom must have been speaking English, and no one else seemed to have had any trouble. What was this moron’s problem?

Finally, the kid asked, “Hot?”

Now it was Martin’s turn to stare uncomprehendingly. Of course it was hot; it was at least ninety degrees outside, for crying out loud!

Suddenly, he realized what the kid was asking. His earlier supposition that most of the people in line were buying those iced drinks was right on target, and this idiot wanted to be sure he understood Martin’s order correctly. “Yes, hot,” Martin said, trying and mostly succeeding in keeping the sneer he felt out of his voice. “I’d like hot coffee.” He said it slowly and deliberately.

The kid drew the brew out of a huge stainless steel urn set up on a counter behind him, then handed the cup to Martin and received payment without another word. Martin wanted nothing more than to stiff this loser out of a tip—his service was poor and his personal hygiene nonexistent—but of course that might draw the attention of some of the sheep, too, so he reluctantly dropped a quarter into the plastic tip jar, strategically placed next to the cash register, and moved away, grabbing a table near the front of the room where he would have a decent view of the entire place.

No sooner had he sat down, than he spotted, “the one.” There was no doubt about it. She was perhaps seventeen, tall and athletic, willowy, all coltish legs and youthful energy, with long, blonde hair tied back in a ponytail. She was perfect—just what Martin liked, and just what the others would like as well. The girl was entering the plaza, traveling with a man and a woman, presumably her parents. She was not one of the likely targets he had been monitoring, and he congratulated himself on his patience.

The family moved into the plaza and immediately split up, the girl turning right toward the restrooms and Mommy and Daddy staking out a spot at the end of the line for the burger joint all the way across the room. There were so many people milling about at the moment that Martin figured there was no way they could even see the restrooms from where they were standing. Perfect.

Martin left his coffee untouched on the table—just as well, he thought; he didn’t really want to drink it after that greaseball behind the counter had touched it —and meandered slowly toward the restrooms. The men’s and women’s rooms were adjacent to each other and featured open doorways with interior walls preventing anyone from seeing in.

He took his time, moving slowly. The plaza was busy and there was a pretty decent chance the girl would have to wait for a stall inside the restroom. Even if she didn’t, it would take at least a couple of minutes to do her business and wash her hands.

Stopping at a t-shirt stand a few feet from the rest rooms, Martin pretended to check out the cheap wares while he waited for the girl. Shirts with silly puns on them competed for attention with other shirts featuring scenic views of the Adirondack Mountains or one of the thousands of lakes dotting the region. The only thing they had in common was that they were all poorly made and overpriced.

Martin watched the restrooms surreptitiously, knowing he would get only one chance to do this right. Hopefully, the girl would exit the ladies’ room alone, but even if she didn’t, it would pose no more than a minor problem. The girl’s parents were still cooling their heels in line at the hamburger joint across the plaza, and anyone who happened to walk out of the ladies’ room at the same time as the target would undoubtedly be in a hurry to get her food and drink and head out, and so would be paying scant attention to the pretty blonde girl.

Martin Krall patted the Glock 9mm, jammed into the waistband of his jeans and covered with a long t-shirt, and waited. The girl would walk out of the ladies room any second now. He could feel it. He didn’t know how he could tell, but he could. He had done this many times before.

He stood at the display stand surrounded by the cheap t-shirts and all of the unsuspecting people and waited, unnoticed, a predator stalking its prey.

----------

Chapter Five to follow tomorrow! If you like what you've read, please consider downloading a copy to your ereader for just $2.99 at one of the following purchase links.

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Sunday, July 24, 2011

THE LONELY MILE excerpt - Chapter Three

Day Three of my week-long introduction to my brand-new thriller, THE LONELY MILE, $2.99 from StoneHouse Ink...here's Chapter Three:



CHAPTER 3


Bill Ferguson sat alone at his table, one arm resting along the back of the booth’s bench seat, legs stretched comfortably across the red vinyl. Steam swirled lazily from his mug as he sipped his coffee. He loved the coffee they served at this busy rest station off Interstate 90 in western Massachusetts. It wasn’t the fancy upscale stuff the yuppies seemed to enjoy overpaying for, but it definitely hit the spot.

As the owner of a pair of moderately successful independent hardware stores, one located in rural Massachusetts and one in rural upstate New York, Bill had occasion to travel I-90 often, ferrying inventory between stores and taking cash receipts to the bank. Whenever possible, he tried to take a few precious minutes out of his day to sit back and enjoy the coffee while watching the world pass by, here, at this rest stop.

The weather today was atypical for a late spring day: hot and humid; more like August than May. Sweaty travelers, most dressed in shorts and t-shirts, hurried inside to use the facilities and stock up on food and drinks before barreling back onto the highway to mix it up with the rest of the early-season vacationers. The chaotic activity had a certain anonymity to it—like the practiced avoidance of the big city, where people could be packed, shoulder to shoulder, on public transit or elevators and still manage to ignore the strangers around them. Most of the vacationers’ interactions here were limited to completing a transaction at one of the fast food franchises inside the plaza, wolfing down their food and drinks, and heading out.

In contrast, long-haul truckers slouched in to sit around long tables, sipping coffee and shooting the breeze with their buddies as they falsified their drivers’ logbooks in case of a surprise inspection by the DOT somewhere down the road. Bill could pick out the longtime truck drivers pretty easily; they carried themselves low to the ground like sports cars, as if the gravitational pull from decades of sitting in the driver’s seat had somehow gradually compressed them. The truckers spent their days in solitude, breathing exhaust fumes and covering mile after mile of paved highway with only the radio for company. Unlike the vacationers, who seemed to view the people around them as intrusions to be avoided at all costs, the truckers tended to be outgoing and talkative here, at least to others who earned their living behind the wheel.

Bill raised his coffee to his lips with his left hand, enjoying the slightly acidic taste as it burned its way down his gullet. With his right, he absently traced the bulge of the Browning Hi-Power semi-automatic pistol secured in his worn, leather, shoulder holster. A loose-fitting blue windbreaker with “Ferguson Hardware” stitched with off-white thread on the breast pocket concealed the handgun nicely. He carried the weapon whenever it was necessary to transport cash or valuable merchandise for his stores, and, in sixteen years, he had never had occasion to pull it out of the holster unless he was at the practice range.

Running his hand over the outline of the weapon, Bill caressed it like a security blanket, which he supposed, in a way, it was. Carrying large sums of money at all hours of the day or night on an interstate highway, often lonely and secluded over the forty-mile stretch between exits for his stores, was no kind of avenue to a long and healthy life, and, although Bill had never yet run into trouble, he knew you could never be too careful.

He drained his coffee with a satisfied sigh and stretched his muscles, feeling the usual popping and cracking of bones and tendons—signs of turning forty last year. He set his mug on the table and rose. The coffee was good, but nothing lasted forever. His failed marriage testified to the wisdom of that theory.

Oh, well. It was time to use the facilities, hit the road, and get back to work.

----------

Chapter Four to follow tomorrow! If you like what you've seen, THE LONELY MILE can be purchased for $2.99 at

My website: http://www.allanleverone.com/

Amazon: http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I

Barnes and Noble: http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Friday, July 22, 2011

THE LONELY MILE excerpt - Chapter One

To celebrate the release of my brand-spanking-new thriller, THE LONELY MILE, and in a bold-faced effort to whet your appetite for my work, I will be posting the first seven chapters here, one a day over the next seven days. This is the book bestselling author Scott Nicholson calls "a taut crime drama full of twists and conspiracy," and critically acclaimed, multi-genre-talented author Dave Zeltserman says "will carry readers along..."

Enjoy, and if you like what you read, please consider going to Amazon or Barnes and Noble for the full download...thanks!



Chapter 1


May 1

Amanda Lawton sagged sideways, groggy and disoriented, her blonde hair hanging in sweaty strings in front of her eyes. The heavy duct tape attaching her arms and legs to the wooden chair was all that kept her from falling to the cold, cement floor. She shot a pleading look at her captor, trying to focus on him through the disorienting effects of fatigue, hunger, and the drugs he’d forced on her. The thin man swam in and out of focus, moving around in her field of vision like a jittery Casper, although he was not a ghost, and he certainly wasn’t friendly.

This new room he’d moved her to—she thought it might be one of those aluminum-sided rental storage places—yawed and buckled in her watery eyesight. This must be what it feels like to be adrift on a small boat in heavy seas. Her stomach lurched. She thought she might puke. Please don’t let him gag me.

Her captor wrapped a final strip of the reinforced tape around each of her legs until they were completely immobile, then stepped back to admire his handiwork. Amanda knew this was her chance, probably her last chance, to beg for her life and her freedom. Maybe she could play on his sympathies, if he had any, and his humanity—if he was actually human—to plead with him to let her go.

She sat silently, though, trying to focus her gaze on him and failing, attempting to sit up in her chair and failing at that, too. What could she possibly say to him that she hadn’t already said? What pleas could she try? What promises could she make? Over the past week, the nightmarish seven days that had seemed like an eternity, Amanda had begged and reasoned, threatened and cried.

Nothing had worked. Nothing had made a bit of difference. He’d handcuffed her to a filthy little bed in the damp, nasty basement of his crumbling house, taking her when he wanted her in all sorts of different ways, feeding her when he felt like it, making her beg for the bathroom, in general, treating her like an animal or a piece of garbage while lovingly whispering words in her ear that were totally inconsistent with his treatment of her.

Amanda was in despair. Why had she let him grab her and throw her into his truck? How could she have been so careless? She would never again see her home. She would never again see her boyfriend or her parents or her college roommates. She would never hang out at the pizzeria in her tiny hometown, listening to music on the old-fashioned jukebox and teasing the local boys by wearing tight jeans and tank tops. She would simply disappear.

I guess I already have.

Amanda Lawton began to cry. She hadn’t thought it possible, she thought she had exhausted her tears at least three days ago. She had no words left to plead with her captor, but the tears came of their own accord. She cherished the tears. The tears meant that, somewhere deep inside the terrified shell of her former self, there was a sliver of hope, a dream that she might still escape the fate laid out for her by this awful man.

She was wrong.

Her captor stood and watched her cry, impassive and unmoved. He raised his arm slowly and pointed to one side of the tiny enclosure. Amanda tried to follow his gesture, which required intense concentration thanks to the cocktail of drugs she had been forced to take before he brought her to this new prison. “See the tiles on these walls?” he asked.

Amanda shook her head, trying to clear it. Why would he think she cared about the walls?

“Do you see them?” he repeated, the annoyance clear in his tone.

Amanda nodded, stifling a sob, still confused. “Yes, I see the tiles on the wall.”

“Good. These are professional-grade acoustical tiles, very expensive and very effective at accomplishing their purpose. And do you know what that purpose might be?”

Amanda shook her head again, confused and disoriented, but not so confused that she couldn’t tell he was playing with her, taunting her. Somehow this meaningless little humiliation hurt worse than all the indignities he had forced on her over the past week. It was the last straw.

She closed her eyes and sniffled as the tears came harder. She knew the man well enough by now to know this would only infuriate him, but she couldn’t help it. Of course, she was right.

“Answer me!” he shouted. “What is the purpose of these incredibly expensive tiles?”

“I don’t know.” Amanda sobbed, not wanting to die but wishing that, if his plan was to kill her, he would just hurry up and do it already.

“Thank you,” the man said with exaggerated politeness. “Now, was that so hard?” The swiftness of his mood changes was unpredictable and frightening. “Since you’re now showing an interest, I’ll tell you. Those professional-grade acoustical tiles are so expensive because they are extremely effective at muffling noise and preventing it from leaving this room. Radio stations and music studios use them to preserve the integrity of the recording and broadcasting process, and the people I deal with use them to preserve the integrity of their operation, which, in this case, means not allowing anyone outside of this room know that you are here inside it.

“Now, in case you’re wondering, and undoubtedly you are, this little “office,” as I like to call it, is located in an out-of-the-way area surprisingly free of traffic. Not many people come here at all, either by car or on foot. But in the event someone does pass by while you’re here, you can scream all you want at the loudest volume you can manage, and all you will achieve for your effort will be a set of strained vocal cords.

“My point, sweetheart, in case you are so addled by my drugs you need me to explain it, is that, even though I will be leaving soon, and I’m not sure how exactly long you’ll be here, it will do you no good to call for help. It would be a pointless waste of effort and would only serve to tire you out for no good reason. There is a bright side, however. I know you fear for your life, but you needn’t. My home was merely a waypoint for you, and your stay, as pleasant as it was for both of us, represented no more than a temporary interlude for you before continuing your journey to your new, permanent home.”

Amanda shook her head. “Permanent home?”

“That’s right. I’m not exactly sure where you’re going. It might be the frozen wastelands of Russia or the deserts of the Middle East. It all depends upon who my contacts are currently negotiating with, but I can tell you it won’t be here in the United States, or even on the North American continent. That would be too risky for all involved. Do you understand?”

Amanda nodded. She understood. She wished she didn’t, but she did. She tried again to raise her sagging body and sit upright in the chair. It wasn’t easy, with all four limbs duct-taped to a big, wooden monstrosity that looked like an electric chair—not to mention with the drugs coursing through her body. She strained and worked and eventually managed it, and she felt marginally more comfortable. But the tiny enclosure with no windows felt like an oven.

Her stomach lurched again. Sweat streamed down Amanda’s forehead and into her eyes, stinging them and mixing with her tears, and her vision jumped and blurred. She vaguely registered her scraggly captor turning and walking toward the door.

At least it looked as though there would be no gag stuffed into her mouth—why bother if nobody could hear her scream anyway? When he reached the door and swung it open, taking one last long look back at her, she threw up all over the floor.

Her captor shook his head in silent rebuke and walked out the door into the bright May sunshine. It slanted in through the open door for just a moment like an unfulfilled promise, and Amanda wondered if she would ever see the sun again. He closed and locked the door. She waited to hear the sound of his rattletrap truck starting up, of him driving away, but she didn’t hear a thing. Of course, the incredibly expensive acoustical soundproofing tiles.

She counted to one hundred in her head, nice and slow, and when she was sure he must be gone, she tested his theory about the tiles. Amanda Lawton screamed.

And screamed.

And screamed.

And he must have been right. Because nobody came.

-----

Chapter Two to follow tomorrow...

Purchase links are available at http://www.allanleverone.com/, as well as http://www.amazon.com/The-Lonely-Mile-ebook/dp/B005DAX06I and http://www.barnesandnoble.com/w/the-lonley-mile-allan-leverone/1104328433

Saturday, June 25, 2011

JK Rowling says, "Bookstore? I don't need no stinking bookstore!"

I love bookstores. I've been an avid reader since I was a little kid, and anyone who loves books will be able to relate when I say there aren't many things better in life than spending a couple of hours browsing through the new releases, trying to decide what to buy next.

I mention this as a preface to the following question: What obligation does an author have to try to support bookstores, the vast majority of which are struggling mightily, caught between a down economy and the ebook publishing revolution?

As basically an outsider to the debate (my debut thriller, FINAL VECTOR, was published in ebook form only, as will be my followup, THE LONELY MILE, at least for the time being), I can't help but be amused by the bookstores' hysterical reaction to the news out of Merrie Olde England that JK Rowling intends to make the ebook editions of her smash Harry Potter series available ONLY through her own Pottermore website, bypassing not just Amazon, but the brick-and-mortar Barnes and Noble, Borders, Waterstone's, and all other physical booksellers.

Why am I amused? Because as a mostly unknown author it would be just about impossible for me to have ink-and-paper editions of my upcoming StoneHouse Ink thriller, THE LONELY MILE, stocked in any of the gigantic chain stores, even if there were ink-and-paper editions to sell, even in my own local area.

Space is limited in a bookstore, obviously, and why would Barnes and Noble allot any of that valuable space to an author most people have never heard of? Even if I begged and groveled? It's a financial reality that the bookstores have to allot space to the books they believe will best sell. In genre fiction, that means stocking the biggest names only.

Nothing personal; it's just business. It only makes sense from a financial perspective.

But of course, JK Rowling is one of those "biggest names." She might just be the biggest of the biggest names. The launches of her Potter books have been EVENTS, each one more gigantic than the last, with anxious and adoring fans lined up around the block outside the stores, waiting breathlessly for the midnight opening of the store on release day, so they could rush in and spend their money on the latest Harry Potter adventure.

But here's the rub, the thing I find so deliciously ironic. JK Rowling is the eight hundred pound gorilla in the room. I don't mean that literally - she looks quite lovely - but in a very real way she has outgrown the need for bookstores or anyone else to help sell electronic editions of her work. The very thing that made her book releases so attractive to bookstores - her unparallelled popularity - has made her realize there is no reason to share any of the take with bookstores or anyone else.

I'm sure there's nothing personal; it's just business. It only makes sense from a financial perspective.

So all of this leads back to my original question: Does JK Rowling - or any author, for that matter - have any obligation to support brick-and-mortar bookstores? Or does the continuing rise of ebook popularity mean the symbiotic relationship between authors and bookstores is doomed?

Tuesday, June 21, 2011

A Locke to join the club

Let's play a little game. I'm going to throw the names of a few authors out there, and you tell me which one doesn't fit with the others.

Ready?

Okay, here we go: James Patterson. Nora Roberts. Lee Child. Michael Connelly. John Locke.

Any thoughts? Which one doesn't fit?

Okay, okay, I'll come clean. I cheated. The answer is that there is no name out of the above five that doesn't fit with the others. Those five, along with Stieg Larsson, Charlaine Harris and Suzanne Collins, make up the Kindle Million Club, that is, the eight authors who have sold over a million Kindle books.

So all of those authors fit with the others, but there is one who is different. John Locke. If you're a mystery/thriller reader, maybe you recognize the name; maybe you've even read one or more of his books. But if you're not, the name likely means nothing to you.

That's because, although the other seven members of the Kindle Million Club are established, world-famous authors with the backing of large publishers and promotional budgets, John Locke is independently published - what used to be known, in the olden days of a year or two ago, as self-published. In other words, he did it himself. No Random House. No Penguin. No Ballantine. Just John Locke.

According to the Kindle Direct Publishing newsletter, as of two days ago, June 19, John Locke had sold 1,010,370 Kindle books, joining the other seven names mentioned above in the rapidly-growing club of authors who have sold over a million Kindle books. Around a year ago, James Patterson became the founding member.

But the name John Locke is a groundbreaking one because he is the first independently published million-selling Kindle author, although he undoubtedly will not be the last. My understanding is that my friend and fellow StoneHouse author Vincent Zandri is well over a third of the way there, and with new Zandri books coming out at a dizzying pace - I'm convinced there are really three Vincent Zandri's, each one typing madly away in an office somewhere - Vin is practically a lock to reach the club at some point in the not-too-distant future, too.

If you take a quick glance at the Amazon bestselling lists or the John Locke page, you will notice immediately that John Locke's books sell for considerably less than the other seven members of the club, many of them for a lot less. As an independent (self) publisher, one person controls the pricing of John Locke's books - John Locke.

And although a price point of 99 cents might seem ridiculously low, like he is practically giving his work away, a little quick math tells you that with a thirty percent royalty from Amazon on books priced at 99 cents, even if every single one of John Locke's book sales occurred at that price, the man has earned $303,093.00 from his work, almost all of it in the last year.

Giving away his work? Doesn't seem like it with those numbers, does it?

As a fellow thriller author whose first book, FINAL VECTOR, was published by an Indie publisher, Medallion Press, and whose second book, THE LONELY MILE, will be released this summer by another Indie publisher, StoneHouse Ink, and whose first horror novella, DARKNESS FALLS, will be published in September by highly-regarded horror Indie publisher Delirium Books, I look at those numbers closely. I gaze lovingly at them, like a new mother at her swaddled infant, imagining what might be.

Would I love to get a contract with Random House? Duh. Of course I would. Do I feel it's necessary to get a contract with Random House to develop a readership and brisk sales for my work? Absolutely not.

Thank you, John Locke. Congratulations on joining those other famous names in the Kindle Million Club, and I hope your success continues. I'd be lying if I said it wasn't an inspiration.

Sunday, May 8, 2011

Sometimes, you CAN judge a book by its cover

Interesting post by Joelle Charbonneau at Do Some Damage today. In it, she wonders about the effectiveness of cover art for e-books. What's the point, she wonders?

With physical books, the covers provide a very specific purpose - to draw the reader in, to make her curious about the book, to get her to open it up and skim through the pages, with the ultimate goal, of course, being to interest her enough to make a sale.

But with ebooks, there are no readers wandering through the bookstore, pulling your book out and examining the cover. There's no physical book at all!

It's a really good question, and one I wondered about myself for quite a while. My answer is a long one, though, so I thought instead of writing an endless comment at Do Some Damage, I would write a post on the subject myself.

You may or may not know the history of my debut thriller, FINAL VECTOR. I originally signed with the publisher, Medallion Press, for a mass-market paperback edition of the book. A few months after signing the contract, however, and almost a year before the book's release, Medallion bowed to the new realities of the publishing world and eliminated mass-market paperbacks entirely, choosing instead to publish ebook editions of those books slated for MMPB.

This gives me an interesting perspective, because although FINAL VECTOR was released this past February as an ebook, the cover art was designed to be placed atop a paperback book.

And it's a damned good cover, I think. I've gotten literally dozens of compliments on it, and although I had nothing to do with it beyond providing some ideas, I believe it represents the book well.

That's the point. Although you will not find a single copy of FINAL VECTOR in your local bookstore, the cover still matters, for a couple of very important reasons:

1) First impressions still matter, whether the book is inked onto dead trees or transmitted through the Interwebs to your handy dandy reading device. Whether the reader finds out about FINAL VECTOR through the "Readers who bought (X) also bought" feature at Amazon, or through a review they read, or a blog post, or whatever, they will still form a powerful first impression when they see the cover art.

A cover that appears sloppily designed or unimaginative or generic will likely not invite the reader to check out the book further, and will leave certain negative impressions foremost in their minds, both about the book and the author.

On the other hand, cover art that is interesting or entertaining or different may just convince the reader to pursue the book further, maybe check out an excerpt, which is exactly what I'm going for as an author, particularly an author most people have probably not heard of.

2) Ideally, the cover should give a potential reader some idea of what she's getting herself into when she downloads the ebook.

The design for my upcoming release from StoneHouse Ink, THE LONELY MILE, captures the feeling of the book perfectly, and in several different ways. In the book, a divorced father faces what might just be every dad's worst nightmare: His own teenage daughter is kidnapped by a sociopathic killer, and he's responsible.

The cover is meant to evoke a feeling of brooding, of darkness, of a man facing a gathering storm alone. Check it out, and tell me if you aren't left with that exact impression.

Same thing for the cover of my September horror novella release from Delirium Books, DARKNESS FALLS. The plot revolves around a big old farmhouse whose owner went insane twenty years ago and savagely murdered the main character's entire family while he was at school. My protagonist's name is Tyler Beckman, but the star of the novella is really the house - it stands at the heart of the entire story and drives the plot.

So when the folks at Delirium asked for my input on the cover art, I immediately thought of a creaky farmhouse, dark and disturbing, with ghostly-looking windows and an overgrown yard. My goal was to draw the potential reader's attention and at the same time try to pass along a little taste of what the book is all about.

So that's my answer, Joelle: Yes, the cover of an ebook is absolutely as critical to the book's success as the cover of a mass-market paperback, trade paperback, or hardcover offering. You can write prose like a master, but if the outside of your book turns people off to the point they're not willing to try it, no one will ever know.